Air Jordan, Toronto
Nike's Air Jordan location in downtown Toronto is more than just a store: It’s an experience.
The three-level space is equipped with an underground kids-only concourse and a state-of-the-art athletic training facility, called Center 23, on the upper level. The center is complete with a gym, locker room, and two Jordan Standard games – interactive display-based grid tests that measure each player’s agility level compared to Michael Jordan’s. All visitors can participate for free, and be put to the test with a range of speed, endurance and agility tasks.
The main level, industrial-designed retail space boasts a mural of Michael Jordan's famous “Wings” poster, with a glass casing that features a curation of Air Jordans in the year they were originally released.
In order to immerse guests on every floor, Nike hired local AV integrator and digital signage specialist Advanced (in partnership with an experiential design firm) to build and install a sophisticated multi-zone audio system. Complementing the audio system, Advanced built a visual projector-based system to contribute to the aesthetic of the main level retail space. Advanced turned four of the space’s 8-ft. tall windows into digital canvases by installing perforated projection film screens – which allow natural light to come through – on each, with four custom-mounted Panasonic projectors in portrait format. Starting at sunset, the store exhibits a display of motion projection images and video on the windows facing Yonge Street in Toronto.
“We were brought in to enhance and define the store’s unique spaces with audio visual technology,” said Advanced executive VP Mark McPherson. "With audio, video, displays, and more, we were able to create nuanced and carefully distinguished spaces on each floor that truly transform this traditional brick-and-mortar store into an engaging customer experience."
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The three-level space is equipped with an underground kids-only concourse and a state-of-the-art athletic training facility, called Center 23, on the upper level. The center is complete with a gym, locker room, and two Jordan Standard games – interactive display-based grid tests that measure each player’s agility level compared to Michael Jordan’s. All visitors can participate for free, and be put to the test with a range of speed, endurance and agility tasks.
The main level, industrial-designed retail space boasts a mural of Michael Jordan's famous “Wings” poster, with a glass casing that features a curation of Air Jordans in the year they were originally released.
In order to immerse guests on every floor, Nike hired local AV integrator and digital signage specialist Advanced (in partnership with an experiential design firm) to build and install a sophisticated multi-zone audio system. Complementing the audio system, Advanced built a visual projector-based system to contribute to the aesthetic of the main level retail space. Advanced turned four of the space’s 8-ft. tall windows into digital canvases by installing perforated projection film screens – which allow natural light to come through – on each, with four custom-mounted Panasonic projectors in portrait format. Starting at sunset, the store exhibits a display of motion projection images and video on the windows facing Yonge Street in Toronto.
“We were brought in to enhance and define the store’s unique spaces with audio visual technology,” said Advanced executive VP Mark McPherson. "With audio, video, displays, and more, we were able to create nuanced and carefully distinguished spaces on each floor that truly transform this traditional brick-and-mortar store into an engaging customer experience."
For more Trending Stores, click here.