American Eagle Outfitters to expand in Europe

BY Marianne Wilson

American Eagle Outfitters is spreading its wings.

The apparel retailer will expand its American Eagle and Aerie brands throughout Europe with a multi-year license agreement with AEO EU, a partnership of European brand builders led by Sunil Shah. The first American Eagle stores are expected to open in Ireland this summer. Following the stores’ opening, an e-commerce site serving the European Union will lay the foundation for a three-year brick-and-mortar expansion strategy across Germany, Switzerland, Austria, the Czech Republic, the U.K. and the Netherlands.

“Global expansion is a major growth opportunity for AEO Inc. and we are excited to take our leading American Eagle and Aerie brands to vibrant consumer markets across Europe,” said Jay Schottenstein, CEO of American Eagle Outfitters. “The AEO EU team brings deep market expertise and strong connections enabling us to create the best possible brand experience for local consumers.”

American Eagle operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 81 countries worldwide through its websites.


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