A French beauty and skin care brand took top honors in the Retail Design Institute’s annual International Store Design Competition.
L’Occitane en Provence’s experiential store on Manhattan’s Fifth Avenue was named as the Institute’s 2018 Store of the Year. The 1,870-sq.-ft. space is rich in experiences and is designed to be more agile and disruptive, with plenty of Instagrammable and interactive moments. Customers can explore brand history and signature products through ever-changing – and interactive — installations that echo the Provencal lifestyle.
Designed in house by L’Occitane en Provence’s International artistic director Daniel Contorni and Paul Blackburn, VP design, concept construction and merchandising for North America, the store features a contemporary palette with natural accents.
Recognizing the team’s effort to elevate the customer experience, the judging panel not only unanimously voted L’Occitane Fifth Avenue as Store of Year, but also honored it with an Experiential Innovation Award for customer engagement.
Along with Store of the Year, the Institute honored other stores as its “Class of 2018” and also gave out Innovation Awards, ranging from store planning and circulation to lighting plans and decorative material usage. The reveals came during the RDI’s 48th Awards Gala, held recently in New York City, and sponsored by ASI, BHDP Architecture, FRCH NELSON, Heitler Houston Architects, Sargenti and Under Armour.