And the Store of the Year is…
An innovative retailer that allows start-up consumer electronics makers to get their products into physical retail and the hands of customers quickly and easily was awarded top honors at the 47th annual Shop! Awards, which honor the best in retail design around the globe.
b8ta, in Santa Monica, Calif., was named Store of the Year, and also won awards in two additional categories: Use of Technology and In-Store Communications. Designed by Gensler, b8ta captures data from shopper interactions and feeds it back to product makers to aid their R&D and marketing efforts. Founded in 2015, b8ta has seven flagships and also has in-store shops at Lowe’s.
Also taking top honors in the Shop! Awards competition were Galeries Lafayette in Paris for Visual Presentation of the Year, and Coty Fume Scent Lounge in Hudson’s Bay, Yorkdale Shopping Centre, Toronto, for Store Fixture of the Year.
For coverage of all the 2018 award-winning projects, including photos, visit shopawards.org.
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Lingerie e-tailer to open hundreds of stores
Adore Me is about to give Victoria’s Secret a run for its money.
The online intimates brand plans to open brick-and-mortar stores in the United States. The company is targeting between 200 to 300 locations over the next five years, a move that will enable it to more closely compete with Victoria’s Secret, according to pymnts.com, which cited the Wall Street Journal.
Adore Me, which was founded in 2012, will open approximately seven to 10 stores this year. The first is scheduled to open in New York Çity, within the next several years.
The company expects to open another 20 stores next year, then accelerate the pace of future store openings. Some of the new locations will be in malls where Victoria’s Secret already has locations, according to the report.
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