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Another online disruptor tries out brick-and-mortar

BY Marianne Wilson

Figs is giving the staid, $10 billion medical apparel industry a shot in the arm.

One of the fastest-growing companies in the United States has opened its first physical space.

Figs, the female-founded brand that’s disrupting the $60 billion staid medical apparel industry with stylish scrubs, has opened a pop-up on trendy Melrose Place in Los Angeles. The 1,800-sq.-ft. space features a lively, modern design, with a larger-than-life art installation, called The FIGS Medicine Cabinet, ideal for Instagram selfies. Other features include an embroidery workshop, special “night shift” shopping hours, a speaker series and other special events.

“Medical professionals have never had the opportunity to shop for their uniforms like they would regular clothes, despite wearing scrubs more frequently than any other article of clothing they own,” said Heather Hasson, co-founder and co-CEO, Figs. “We wanted our pop-up shop to feel lively and playful, but also modern.”

The pop-up carries Figs’ full line of men’s and women’s scrubs, along with compression socks, tote bags, loungewear, lab coats and outerwear. The company prides itself not only on its fashionable stylings, but also for its high-performance proprietary fabric that is both comfortable and functional, and incorporates such features as yoga waistbands and smart storage (pockets, zippers, hidden pockets). The inside of each garment has an inspirational saying targeted to modern healthcare professionals.

Founded in 2013, Figs set out to disrupt the medical apparel company, which has traditionally been dominated by low-end suppliers that sell to brick-and-mortar stores, by selling directly to consumers through its e-commerce platform that utilizes predictive analytics and lifestyle-driven imagery. To date, the company has raised $75 million from investors, including most recently $65 million from Tulco (the fourth-largest raise for a female-founded company in 2017). Figs also has a social mission. Its Threads for Threads initiative has donated over 500,000 sets of scrubs to healthcare providers in need in over 35 countries around the world.

Figs was ranked as Number 21 on Inc. Magazine’s Inc. 5000 ranking of the nation’s fastest-growing companies in 2018. It has experienced a 9,948% growth rate over the prior three years.


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