Apple goes all in for renewable energy
Apple marks an energy milestone.
The company announced that, as part of its commitment to combat climate change and create a healthier environment, its global facilities are now powered with 100% clean energy. The achievement includes all of Apple’s retail stores, offices, data centers and co-located facilities in 43 countries — including the United States, the United Kingdom, China and India.
“After years of hard work we’re proud to have reached this significant milestone,” said Tim Cook, Apple’s CEO. “We’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward-looking sources of renewable energy because we know the future depends on it.”
Apple currently has 25 operational renewable energy projects around the world, totaling 626 megawatts of generation capacity, with 286 megawatts of solar PV generation coming online in 2017, its most ever in one year. It also has 15 more projects in construction. The company’s renewable energy projects represent a diverse range of energy sources, including solar arrays and wind farms as well as emerging technologies like biogas fuel cells, micro-hydro generation systems and energy storage technologies.
In addition, Apple Park, Apple’s new headquarters in Cupertino, Calif., is now the largest LEED Platinum-certified office building in North America. It is powered by 100% renewable energy from multiple sources, including a 17-megawatt onsite rooftop solar installation and four megawatts of biogas fuel cells, and controlled by a microgrid with battery storage. It also gives clean energy back to the public grid during periods of low occupancy.
First Look: Champion, Los Angeles
Champion Athleticwear, the nearly 100-year-old iconic athletic apparel brand, has opened its first-ever U.S. store, in Los Angeles.
Located in the city’s flourishing La Brea District, the outpost features onsite customization, allowing shoppers to design one-of-a-kind Champion garments tailored to their specific preferences, exclusive specialized product assortments not available anywhere else, and frequent product drops from the company’s global lines. Regional collections inspired by the Southern California area locale will also be available and will include exclusive styles, colors and partnerships with local influencers.
The store’s design is inspired by Champion’s sportswear heritage but interpreted in a modern way, mirroring how the brand continuously reinvents its classic and iconic products. Key materials reference the brand’s authentic American athletic wear positioning, and include reclaimed basketball-court hardwoods, gym lockers and metal mesh (like the mesh fabric Champion pioneered).
“The store will showcase not only our iconic pieces, such as Reverse Weave, but also our heritage and key moments in time, further illustrating our brand’s unique identity,” said David Robertson, director brand Champion brand marketing. “We truly believe in our mantra that ‘it takes a little more to make a Champion’ and we’ve transformed this concept into a reality with this store.”
Champion, which is owned by Hanesbrand, has been enjoying a renaissance recently, with new collections and embraced by such models and social media stars as Gigi Hadid and Kylie Jenner.
Footwear retailer makes China debut
Sam Edelman has taken its brand to Asia.
The company is opening three shops in China, with locations in Hong Kong, Shanghai, and Chengdu, with luxury retailer Lane Crawford. The stores will serve as an immersive and authentic brand experience for consumers.
Sam Edelman said its New York-based design team worked closely with Lane Crawford to create spaces reflective of its own U.S. retail stores. The stores will include such elements of Sam Edelman’s iconic aesthetic as vintage furniture, reclaimed wood walls, inlayed gold accents, and pops of the brand’s signature shade of green.
When asked why the brand chose Lane Crawford to debut its first shops in Hong Kong and China, Sam Edelman, designer, founder and president of Sam Edelman, said, “The incredible team at Lane Crawford were some of the first people to recognize and support me as a designer and they helped build my business more than a decade ago.”