Tempur Sealy International is expanding its retail footprint.
The company has opened its 38th store, a Tempur-Pedic flagship in Roseville, Calif. An additional flagship is on track to open in the next few weeks, in Albuquerque, N.M., which is home to one of Tempur’s state-of-the-art production facilities. A 40th store is scheduled to open before the end of the year.
More stores are in the works. Tempur Sealey is targeting 60 to 80 company-owned locations by the end of 2019. The company is currently evaluating a number of markets and properties, and is in active negotiations with landlords of certain locations previously occupied by Mattress Firm, which recently filed for bankruptcy protection.
"The expansion of our company-owned Tempur-Pedic retail stores supports our long-term objective to ensure that our products are properly represented in all channels in order to support how, and where, the consumer wishes to experience and purchase our products,” said Scott Thompson, chairman, president and CEO, Tempur Sealy International. “Our Tempur-Pedic flagship locations have complemented our existing distribution channels by increasing brand awareness in local markets, with highly-trained brand ambassadors that provide consumers a best-in-class, educational experience in a very low-pressure sales environment.”