STORE SPACES

Bedgear ‘pops up’ to help consumers sleep better

BY Marianne Wilson

A bedding brand that partners with the Boston Celtics and Dallas Mavericks is opening its first freestanding location.

Bedgear will open a pop-up shop on Newbury Street in Boston, on April 13. The store, which will be open for three months, will allow shoppers to test drive the brand’s pillows, mattresses, sheets, blankets, and other products. It offer personalized fit assessments so that consumers can find the bedding products that best suit their sleep position, body frame – even the temperature at which they sleep best.

In addition, interactive kiosk screens will showcase the latest technology in sleep innovation, including the brand’s patented ventilation fabrics that are designed to increase air flow and shift heat away from the head, neck and shoulders. The breathable fabric technology, used in all Bedgear products, prevents overheating in bed, ensuring less tossing and turning for the most comfortable night’s rest, according to the company.

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