Bulletin expands New York presence
An innovative start-up that rents its store shelves to emerging brands is expanding its brick-and-mortar presence in the Big Apple.
Bulletin, the digital magazine-turned-omnichannel retailer, is opening a flagship store in New York City’s Union Square region. The store, which will open in early June, is located in New York’s historic Ladies’ Mile District. (In the 19th century, Ladies’ Mile served as an upscale retail hub where women could shop without male counterparts for the first time.)
The location, which is the company’s third store in New York City, will feature products from more than 60 female-led brands. Including this location, all three stores and its e-commerce site will offer merchandise across approximately 150 brands, most of which are women-owned small businesses.
Based on Bulletin’s retail membership model, brands pay a low fee to sell in-store, giving them an exponentially higher commission on product sales. This benefits brands that have traditionally sold online, but lacked access to physical retail exposure, according to the company.
Bulletin also organizes activations and programming around progressive issues, and works with charitable partners like Planned Parenthood, Dress for Success, and the National Alliance on Mental Illness.
“The Union Square flagship is a huge milestone for Bulletin and the future of retail,” said co-founders Ali Kriegsman and Alana Branston.
“We are building a brand that reimagines what physical retail looks like in the 21st century, given the rise of platforms like Amazon and Instagram,” they added. “Our customers are still eager to shop in a physical storefront. But they demand a store experience that’s mission-driven, thoughtful, and reactive.”
Trending Stores: Shoppers Drug Mart, Newmarket, Toronto
Shoppers Drug Mart offers a welcoming environment that highlights its signature “Live Life Well” strategy at its 14,000-sq.-ft. store in Newmarket, Toronto.
Designed by Dalziel & Pow, London, the concept combines modern convenience and personal service to meet the needs of today’s customers. Shoppers are greeted with a welcome message when entering the store, and a dedicated space talks about local events, promotional content and key staffers. Brand communications offer a relatable tone of voice, one that that can be humorous — or sincere — when needed.
Health, beauty and convenience, which rank among the key traffic drivers, unfold throughout the space in distinct departments, with bold, simple navigation and pockets of inspiration.
The heart of the business, and a destination for most customers, is the pharmacy department. It has an inviting and reassuring feel, with soft lighting and communications that help put customers at ease. The pharmacy staff are profiled and celebrated within the space.
The beauty department has been redesigned to add appeal to a younger demographic and simplify an often-overwhelming category. It showcases the latest trends and gives customers the opportunity to test items. A “Tool Wall” (implemented by digital agency Icon) spotlights the retailer’s private makeup line, QUO, and educates shoppers on how to use make-up brushes effectively. When customers interact with the brushes it triggers digital content about how to select and use the correct tool for the job.
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SPECS 2018 Solution Center snapshots
Innovative products and services from suppliers in store planning and design, construction and facility management shared the spotlight in the SPECS 2018 Solution Center.
The exhibit floor provided the retailers and other specifiers who attended SPECS with a wide variety of solutions, ranging from facilities maintenance services and fire protection to lighting, signage, HVAC and flooring options to construction and painting contractors. It also served as a valuable networking venue for all attendees.