Calvin Klein to deploy in-store phone chargers
Shoppers at select Calvin Klein stores may soon be able to charge their phones while also watching some promotional content.
The specialty apparel retailer is installing complementary in-store phone charging kiosks in approximately nine stores across the United States and Canada, including New York City and Las Vegas. The kiosks, from Veloxity, will be in place just in time for Black Friday.
The charging kiosks feature individual lockers so customers can charge their devices while shopping. They will be custom branded for Calvin Klein and run promotional media on built-in touchscreens.
"In the fast-paced retail environment, we are trying to meet all of our customers' needs,” said Roland Figueredo, Calvin Klein's director of marketing. We are also trying to bring a bit of modern technology and convenience into our stores and these charging kiosks gives us that opportunity.”
Figueredo is hopeful the chargers will be a hit.
“I look forward to working with [Veloxity] in 2017 to expand these into more of our stores in North America,” he added.
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