STORE SPACES

Duluth Trading Co. to debut new store concept

BY Marianne Wilson

Duluth Trading Co. is stepping up its game.

The men’s and women’s casual clothing and workwear brand will debut a new concept store this fall at Mall of America. Designed to complement the company’s fleet of 54 stores, the new store will showcase the Duluth Trading brand in one of the most heavily trafficked retail and entertainment destinations in the United States. The outpost will carry an assortment of Duluth Trading’s top-selling styles.

Founded as a catalog retailer, Duluth Trading opened its first physical store in 2010. The brand is known for its fun marketing and engaging in-store and online experiences. Duluth bills its retail format as a “store like no other” and backs its products with a “No Bull Guarantee.”

“We are very excited to launch this new concept store in Mall of America, which attracts 40 million annual visitors and is the number one tourist destination in the Midwest,” said Stephanie Pugliese, CEO of Duluth Trading. “Our Duluth Trading stores were all designed to serve as destination experiences for our customers and putting a store in Mall of America will help carry our brand flag far and wide.”

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