Fashion accessories retailer drops anchor in New York
Shoppers can design their own jewelry at Kendra Scott’s new East Coast flagship.
The Austin, Texas-based fashion accessories brand has opened in Manhattan’s SoHo neighborhood. The two-story, 1,700-sq.-ft. store is the retailer’s first permanent location in New York City. It comes after years of successful pop-ups and in-store shop experiences.
The new space was designed with the locale in mind, and includes New York-inspired art that evokes the spirit of the city, along with Terrazzo floors. The first Kendra Scott to feature two floors, the SoHo store is warm, inviting and fashionable. The store offers the full collection of Kendra Scott jewelry, home items, candles and nail lacquer. It also features the brand’s personalized “Color Bar” that allows shoppers to design their own jewelry using a wide range of Kendra Scott stones and silhouettes. (The experience is also available online.)
“I’ve always wanted to open a store in New York City and after 16 years of growing this company, now is the right time to bring a bit of Austin to the Big Apple,” said founder, designer and philanthropist Kendra Scott. “We’ve seen great enthusiasm from our NYC-based customers for this move and are excited to bring our bold pieces and one-of-a-kind store experiences to a location that is known for being at the center of the fashion and lifestyle industry.”
Extending the brand’s commitment to philanthropy, which is a core philosophy for Kendra Scott, the SoHo store will host “Kendra Gives Back” events to connect with the local community and support causes that matter to them, which are just a few of the more than 10,000 events held nationwide every year.
Kendra Scott has 80 standalone stores across the United States, and is also sold in upscale department stores and 600 specialty boutiques worldwide. The company was founded in 2002.
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All Birds going offline with stores
The maker of what it calls “the world’s most comfortable shoes” is expanding its brick-and-mortar presence.
Allbirds, the eco-friendly online brand with a fast-growing following, has opened a nearly 5,000-sq.-ft. store in Manhattan’s SoHo neighborhood. The store will replace a much smaller, temporary outpost that All Birds opened in the area last September.
The SoHo opening coincides with the unveiling of the brand’s updated store near its headquarters in San Francisco. And more are in the works. Allbirds, which launched online in 2014, plans to open eight more stores in the U.S. during the next year, including locations in Chicago, Boston, Los Angeles and Washington, D.C., reported CNBC.
Allbird’s signature footwear is made from renewable Merino wool. (The company says that the wool minimizes odor, regulates temperature, and wicks moisture.) The brand has expanded its product lineup from two items — a “lounger” and a casual sneaker — with a sneaker called Tree Runners, made of naturally derived and renewable eucalyptus tree fiber, and SweetFoam flip-flops, which are made out of a sugar-based outsole material.
“Given how tactile our product and brand story is, it’s important that we continue to create these opportunities to interact with customers,” Allbirds co-founder Joey Zwillinger told CNBC.
The new SoHo store was designed in collaboration with Partners & Spade, New York. Similar to the temporary SoHo space it has a minimalist design. Signage and graphics go into detail about the sustainable materials used to make AllBirds’ products.
NY & Co. opens its largest flagship store to date
New York & Company has made its way back to downtown Chicago with a flagship store like no other in the company’s portfolio — or the world.
The retailer opened its new flagship location on State Street, an iconic retail destination in Downtown Chicago. The 18,000-sq.-ft. location is a two-level store that will include expanded assortments from all of its exclusive brands, including celebrity-influenced lines, such as the Eva Mendes and Gabrielle Union Collections.
All assortments include extensive size ranges from XXS- XXL, including petite, average, tall and curvy fits. For the first time, the company’s recently acquired plus-size brand, Fashion to Figure, will also be featured in the shared space, according to the company.
“We are so excited to be back on State Street after several years out of the Downtown Chicago market,” said Greg Scott, CEO of New York & Company.
“We had over 30K loyal clients in our former State Street store and we can’t wait to serve them again,” he added “We see this as a huge opportunity for us as we continue to identify locations that we believe will be key to our growth and success.”
New York & Company operates over 400 retail and outlet locations nationwide.