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Fashion accessories retailer drops anchor in New York

BY Marianne Wilson

Shoppers can design their own jewelry at Kendra Scott’s new East Coast flagship.

The Austin, Texas-based fashion accessories brand has opened in Manhattan’s SoHo neighborhood. The two-story, 1,700-sq.-ft. store is the retailer’s first permanent location in New York City. It comes after years of successful pop-ups and in-store shop experiences.

The new space was designed with the locale in mind, and includes New York-inspired art that evokes the spirit of the city, along with Terrazzo floors. The first Kendra Scott to feature two floors, the SoHo store is warm, inviting and fashionable. The store offers the full collection of Kendra Scott jewelry, home items, candles and nail lacquer. It also features the brand’s personalized “Color Bar” that allows shoppers to design their own jewelry using a wide range of Kendra Scott stones and silhouettes. (The experience is also available online.)

“I’ve always wanted to open a store in New York City and after 16 years of growing this company, now is the right time to bring a bit of Austin to the Big Apple,” said founder, designer and philanthropist Kendra Scott. “We’ve seen great enthusiasm from our NYC-based customers for this move and are excited to bring our bold pieces and one-of-a-kind store experiences to a location that is known for being at the center of the fashion and lifestyle industry.”

Extending the brand’s commitment to philanthropy, which is a core philosophy for Kendra Scott, the SoHo store will host “Kendra Gives Back” events to connect with the local community and support causes that matter to them, which are just a few of the more than 10,000 events held nationwide every year.

Kendra Scott has 80 standalone stores across the United States, and is also sold in upscale department stores and 600 specialty boutiques worldwide. The company was founded in 2002.

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