Fast-growing beauty brand opens milestone store
Amazing Lash Studio continues to expand its portfolio.
The eyelash extension franchise brand has opened its 200th location, in East Brunswick, New Jersey. Amazing Lash Studio is opening between four and 10 new franchised locations every month.
“We are focused on creating lasting beauty and confidence, so our guests will look and feel amazing,” said Heather Elrod, COO of Amazing Lash Studio. “Amazing Lash Studio is the industry leader, with a proven business model built on a great consumer product. We’re well-positioned for continued growth and we’re just getting started.”
Amazing Lash Studio provides semi-permanent eyelash extensions (using a patented application process), and has a staff a licensed estheticians and cosmetologists to complete the service in a fraction of the time required at traditional outlets, according to the company.
The company was founded in 2010, and began franchising in 2013.
Online furniture start-up in first store location
Another young digital brand is trying on brick-and-mortar.
Burrow has opened its first physical store, called Burrow House, in the SoHo section of New York City. The brand specializes in American-made sofas — delivered in a box — with a modern mid-century design aesthetic.
Burrow launched in April 2017. It has expanded its original product line from sofas to include ottomans, chaise sectionals, and armchairs. Product is delivered to the customer’s door in a week.
The multilevel Burrow House is designed to represent the brand’s expression of home. Customers can try out the furniture in ways that replicate how they would do so at home. They can relax in front of the fireplace, watch a movie in the private screening room and have fun creating their own videos in the green screen studio.
“Today, by opening the doors of Burrow House to the public, we’re abolishing the idea of the typical furniture store,” said Stephen Kuhl, co-founder and CEO of Burrow. “Burrow House isn’t about shopping, though people can certainly place an order in the store. Burrow House is a place to celebrate the experiences we create in our homes.”
Burrow has successfully raised $18 million in funding to date.
“We wanted to create furniture that’s built to last, wouldn’t take months to arrive, and was mindful of both people’s lives and the planet,” said Kuhl.
Untuckit takes store concept global, names hockey legend as brand ambassador
Untuckit is launching its first international bricks-and-mortar store in a big way.
The fast-growing brand, whose signature shirts are made to be worn untucked, is debuting its first international retail location in Toronto, Canada. The store, which will open its doors on Sept. 12, coincides with the launch of Untuckit’s new Canadian e-commerce experience and product fulfillment center, which is also based in Toronto.
The new location will carry the retailer’s full line of men’s apparel, including shirts, sweaters, pants, and outerwear, among other items.
“Since we began opening stores in the U.S., having a space in Canada has always been a goal of ours — we couldn’t think of a more fitting place than fashion-centric Toronto for our first location,” said Untuckit Founder Chris Riccobono. “Our Canadian customers have been shopping with us for years online, so we’re looking forward to offering them another way to experience Untuckit, this time up close and in-person.”
To further bolster its Canadian launch, the retailer is partnering with hockey legend Wayne Gretzky. In addition to appearing in Untuckit’s marketing campaigns in stores and across digital and print platforms in both the United States and Canada, Gretzky has also invested in the company, according to Untuckit.
“Wayne’s overwhelming success over the years as an entrepreneur made him a great fit as an investor, and his passion for both Canada and the Untuckit brand made bringing him on as a brand ambassador a natural next step,” said Riccobono.
Founded online in 2011, the start-up has grown from five stores at the end of 2016 to 39 physical retail locations across the U.S. The company plans to open an additional 15 U.S.-based stores in 2018. According to reports, Untuckit has been profitable since its second year of business.