Fast-growing menswear retailer to expand its women’s store concept
Suistudio, the little sister of Dutch menswear retailer Suitsupply, is betting women are ready to suit up — but not in a stuffy way.
The women’s online fashion brand has opened a nearly 4,000-sq.-ft., loft-styled flagship in New York City’s SoHo neighborhood, along with new stores in Frankfurt and Milan. Suitsupply said it plans to bring its womenswear’s concept to Paris by the end of 2018, and is also exploring opportunities across North America.
Suistudio’s brick-and-mortar expansion comes after a year of testing. The concept was launched online in spring 2017. In October 2017, it opened its first (and, until SoHo) only U.S. store at Brookfield Place in Manhattan.
Suistudio leverages the same core elements as parent company Suitsupply — vertically integrated operations, high-quality Italian fabrics, and on-site tailoring services — to deliver “impeccably fitting” suits. The offerings are designed to strike a balance between updated foundation options and trending fashion styles. (The brand’s fall/winter campaign is entitled “Heavy Lifting.”)
“We are seeing significant global potential for Suistudio,” said Fokke De Jong, founder and CEO of Suitsupply. “It’s become clear a white space has existed in women’s suiting and Suitsupply — through its Suistudio brand—is uniquely positioned to bring high-end tailoring to women that want to find their own perfect fit.”
Founded online in 2000, Suitsupply has since expanded into cities across the globe, and now has more than 100 stores, including a 9,000-sq.-ft. location that opened in June, on Newbury Street in Boston.
“In a time when many brands are closing stores, we believe there is more growth ahead of us than behind us,” said Fokke de Jong in a statement in June. “People are drawn to Suitsupply because of the energy and flair we bring to tailoring. They want to experience our brand and product both in person and online.”
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