First Look: Adidas Originals, Venice Beach, Calif.

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.



The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.



"We love the Venice neighborhood for what it represents – creativity and individuality," said Simon Atkins, brand director at Adidas.



“When creating the store, our philosophy was to capture the unique and authentic spirit of Venice and give its creators, artists, musicians and trendsetters another place to come and be inspire. Every single detail of the store, from local art installations to the curated community spaces were inspired by this vibrant community.”