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First Look at Raley’s new grocery concept

BY Marianne Wilson

Market 5-One-5 has made its debut.

Opened in downtown Sacramento, the new, smaller-store format is designed around the idea that quality, nutritious food should be easy, accessible and affordable. Every item was hand-selected based on three core values: Organic, Nutrition and Education (ONE).

“Market 5-ONE-5 is about conviction to a core set of principles,” said Keith Knopf, president and COO, Raley’s. “We don’t stock products we don’t believe in, so customers can trust everything on the shelves. Our team members know exactly where our products come from, what is in them, and how they were produced.”

Although the store is part of Raley’s, it will be managed independently, and will have distinct (and often local) vendors. Expansion plans for future Market 5-ONE-5 locations are already being considered, according to the company.

The concept was developed to meet the needs of people who are overwhelmed trying to decipher food labels and translate ingredient lists. (Seventy-eight percent of Americans say they encounter a lot of conflicting information about what to eat or avoid, according to a report by the International Food Information Council Foundation.) It only sells items that meet the highest standards of its core values. This includes minimally processed, organic and sustainably sourced products that are free of unrecognizable ingredients not found in nature.

“Market 5-ONE-5, and what it stands for, has been a vision of ours for a long time,” said Michael Teel, CEO, Raley’s. “Its purpose is to offer our community access to fresh, nutritious and affordable food. Its mission is to help people live healthy, vital lives by taking the guesswork out of understanding nutrition.”

The store offers precooked foods for in-store dining and take-home, and serves wine and beer on site. It has a coffee, tea and juice bar, and a space for indoor and outdoor dining. It will also offer catering services to local businesses.

Market 5-ONE-5 has assembled a diverse team of employees that include chefs, foodies, urban farmers, nutritionists and a registered dietitian, all of whom “will readily offer their guidance, knowledge and expertise on food and nutrition to educate customers,” the company said.


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