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STORE SPACES

First Look: Camper, Rockefeller Center, New York

BY Marianne Wilson

Spanish footwear brand Camper took inspiration from its iconic surroundings when creating its newest U.S. location.

Located opposite Radio City Music Hall on the ground floor of Rockefeller Center in Manhattan, the store was designed by Los Angeles-based Jonathan Olivares. Olivares worked within the existing design language of the locale, right down to the poured concrete floors which extend the sidewalk into the store. The design translates the iconic look and feel of Rockefeller Center, revisiting the past but in a contemporary way.

The interior features a large neon Camper logo and striking, silver-painted walls, both inspired by Radio City Music Hall signs. The totally silver interior fills the space with light and helps draws shoppers’ attention to the shoes on display.

The store uses space-efficient, mobile archive shelving to completely eliminate the stockroom and provide a more transparent environment for employees and customers.

The display tables, counters, and benches are made of Indiana limestone, the same material used on the façade of the building. (The furnishings are three-dimensional objects which have been carved from solid limestone blocks.)

Camper operates some 400 stores in 40 countries.

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