First Look: Nordstrom breaks new ground with Manhattan flagship
Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store.
Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to serve customers on their terms — even at 4 a.m.
The flagship is big on service and convenience. At each entrance, shoppers will find “express returns” kiosks where they can make a quick return by scanning a receipt. Customers will have access to “24/7 express services” where they can get help — at anytime of the day or night— with such fashion emergencies as lost luggage or items that went unpacked are needed for an early meeting.
Other service include three-hour delivery anywhere in Manhattan, reserve online and try-on in-store, a cell phone charging station, a shoeshine station, an alterations and tailoring department and complimentary personal stylists.
In addition, there is a bar that offers views of Central Park and Columbus circle, and a coffee shop that also serves up draft beer on tap.
The store has an array of customization and personalization experiences, including the Levi’s Tailor Shop, which features one of the largest vintage denim collections ever assembled, according to Nordstrom. In the shop, customers can also have any item personalized with custom embroidery, get a shirt heat pressed or an express hem while they wait.
Shinola, the made-in-America upscale accessories brand, offers watch customization, along with a selection of tech products exclusive to the store. Le Labo, the cult-favorite luxury scent brand, will create personalized fragrance labels in the grooming department. Menswear brand Samuelsohn offers an interactive digital made-to-measure suiting experience, while a digital touchscreen from Eton features an expanded assortment of dress shirts and ties.
In a first for Nordstrom, the store includes designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but distinguished by personalized fixtures specific to each brand.
DESIGN: The new Nordstrom features the company’s newest store design concepts, including an all-glass façade to bring in more natural light and unbox the display windows. An open, flexible floor plan allows for an evolving curation of how products are displayed over time while also allowing customers to navigate the space easily.
In keeping with Nordstrom’s tradition of investing in artwork for its stores, the new store has 39 works by both international and American artists. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.
Nordstrom’s men emporium is located across the street from a seven-story women’s store the retailer will open in fall 2019.
In line with the men’s store opening and its plans to further expand its presence in the New York metro area, Nordstrom is forming a NYC Community Advisory Board to attract, vet and award community grants. Its first grant will be to the Hetrick-Martin Institute, the nation’s oldest, and largest, organization supporting gay, lesbian, bisexual, transgender, and questioning (LGBTQ) youth to reach their full potential.
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