First Look: Nordstrom breaks new ground with Manhattan flagship
Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store.
Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to serve customers on their terms — even at 4 a.m.
The flagship is big on service and convenience. At each entrance, shoppers will find “express returns” kiosks where they can make a quick return by scanning a receipt. Customers will have access to “24/7 express services” where they can get help — at anytime of the day or night— with such fashion emergencies as lost luggage or items that went unpacked are needed for an early meeting.
Other service include three-hour delivery anywhere in Manhattan, reserve online and try-on in-store, a cell phone charging station, a shoeshine station, an alterations and tailoring department and complimentary personal stylists.
In addition, there is a bar that offers views of Central Park and Columbus circle, and a coffee shop that also serves up draft beer on tap.
The store has an array of customization and personalization experiences, including the Levi’s Tailor Shop, which features one of the largest vintage denim collections ever assembled, according to Nordstrom. In the shop, customers can also have any item personalized with custom embroidery, get a shirt heat pressed or an express hem while they wait.
Shinola, the made-in-America upscale accessories brand, offers watch customization, along with a selection of tech products exclusive to the store. Le Labo, the cult-favorite luxury scent brand, will create personalized fragrance labels in the grooming department. Menswear brand Samuelsohn offers an interactive digital made-to-measure suiting experience, while a digital touchscreen from Eton features an expanded assortment of dress shirts and ties.
In a first for Nordstrom, the store includes designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but distinguished by personalized fixtures specific to each brand.
DESIGN: The new Nordstrom features the company’s newest store design concepts, including an all-glass façade to bring in more natural light and unbox the display windows. An open, flexible floor plan allows for an evolving curation of how products are displayed over time while also allowing customers to navigate the space easily.
In keeping with Nordstrom’s tradition of investing in artwork for its stores, the new store has 39 works by both international and American artists. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.
Nordstrom’s men emporium is located across the street from a seven-story women’s store the retailer will open in fall 2019.
In line with the men’s store opening and its plans to further expand its presence in the New York metro area, Nordstrom is forming a NYC Community Advisory Board to attract, vet and award community grants. Its first grant will be to the Hetrick-Martin Institute, the nation’s oldest, and largest, organization supporting gay, lesbian, bisexual, transgender, and questioning (LGBTQ) youth to reach their full potential.
Walmart details capital investment plans for Texas, Florida, Ohio and other states
Walmart plans to spend invest more money in its stores in Texas this year than any other state.
The discounter detailed its spending plans for store openings and remodels along with in-store technology initiatives. The spend is part of Walmart’s total capital expenditures guidance of approximately $11.0 billion for its current fiscal year.
As previously announced, Walmart’s store spend this year is heavily weighed toward remodeling, with some 500 remodels and 20 openings planned. The retailer also plans to expand several in-store services, including adding more online grocery pickup locations, and more high-tech pickup towers.
Here is how the discounter’s plans shape up in several states:
• Texas: Walmart will invest $277 million in the Lone Star State to open four stores and remodel more than 40 locations, with many in the Dallas-Fort Worth area. Texas is Walmart’s largest state, with 508 Walmart stores, 85 Sam’s Club stores and 19 distribution centers.
• Florida: Walmart will spend about $200 million during the next year through the opening and remodeling of 43 stores in Florida.
New stores are planned for Central Florida (one), Jacksonville (two) and Miami-Fort Lauderdale (three), with remodels in in Central Florida, the Panhandle, Tampa Bay, West Palm Beach, and other parts of the state. Walmart will open a new distribution center in the City of Cocoa later this year.
• California: Walmart is making a $145 million investment in its California stores. The money will be used to remodel 33 stores in the state, and open a new location in Fresno.
• Ohio: Walmart will spend $94 million on its Ohio footprint, with 27 remodels planned.
• New Jersey: Walmart is spending $68 million to extend its presence in the Garden State. It will open one new store, in Mount Laurel, and remodel 11 existing sites.
Bedgear ‘pops up’ to help consumers sleep better
A bedding brand that partners with the Boston Celtics and Dallas Mavericks is opening its first freestanding location.
Bedgear will open a pop-up shop on Newbury Street in Boston, on April 13. The store, which will be open for three months, will allow shoppers to test drive the brand’s pillows, mattresses, sheets, blankets, and other products. It offer personalized fit assessments so that consumers can find the bedding products that best suit their sleep position, body frame – even the temperature at which they sleep best.
In addition, interactive kiosk screens will showcase the latest technology in sleep innovation, including the brand’s patented ventilation fabrics that are designed to increase air flow and shift heat away from the head, neck and shoulders. The breathable fabric technology, used in all Bedgear products, prevents overheating in bed, ensuring less tossing and turning for the most comfortable night’s rest, according to the company.