First Look: Pottery Barn flagship, New York City
Pottery Barn is showing off its latest store concept at its just-opened flagship in Manhattan’s Flatiron District.
Located in a landmark Beux-Arts styled building, the 17,000-sq.-ft. store features original columns and adorned ceiling accents. It emphasizes local partnerships, design services and exclusive products, including one-of-kind vintage items.
The flagship is the first Pottery Barn location to feature the retailer’s new design initiative, The Package Deal – Home in a Box. It offers a curated menu of furniture pieces that serve as a base to a well-designed bedroom or living room, with packages starting at $1,000. Suggested vignettes are displayed on the floor, with information about the various package deals displayed in adjacent signage. The room offerings will vary each season as different products and pricing tiers are introduced.
The store’s offerings also include “Design Crew,” a new design services initiative that enables customers to work with a team of designers who will help them find the right products and services across Williams-Sonoma’s eight brands (Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation, and West Elm). In-home installation services including, room painting, drape installation, gallery wall hanging and more will be available.
To mark the store opening, Pottery Barn partnered with local artists to design exclusive products and local photographers to create original content that celebrates the brand against the backdrop of New York City.
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