First Look: Sarah Jessica Parker’s new store in Las Vegas
Actress and fashion entrepreneur Sarah Jessica Parker is betting on Las Vegas.
Parker, who gained global fame as the star of “Sex and the City,” has opened her fledgling retail brand’s second freestanding location, at Bellagio Resort & Casino in Las Vegas. The store, SJP by Sarah Jessica Parker, offers the label’s full collection of shoes, handbags and accessories in a stylish, upscale environment. It is located in Bellagio’s Promenade retail corridor.
The first SJP store opened in December, at the new MGM National Harbor in Maryland. The Bellagio is also a MGM property.
The SJP collection was founded as a shoe brand in 2014 by Sarah Jessica Parker and Manolo Blahnik U.S. president George Malkemus III, and has since expanded to include handbags and accessories. It is sold in Bloomingdale’s, Nordstrom and other retail doors.
“We are creating an environment that we hope develops a customer and tells her a little more about who we are,” Parker told Footwear News. “A stand- alone store allows you to give more identity to your brand. And it can even help drive traffic to other retailers so when people go home, they will just know more about us.”
To hear Parker talk about her new store, click here.
Sarah and Manolo Co. need to hire a visual designer....the repetitive shoe wall and large photographic are awesome but the remainder of the store lacks the theatre and taste that one would expect from SJP and her brand partner.