STORE SPACES

Hot online mattress start-up reportedly opening stores in Canada

BY CSA Staff

Casper is preparing to put down some roots in the Great White North.

The digitally native brand is planning to open its first stores in Canada during the next 12 months, reported The Financial Post, with the first two locations opening this spring in Toronto.

Launched in 2014, Casper quickly developed a cult following for its mattress, which is made of memory and latex foams, and delivered in a box. The mattress, available in a variety of sizes, comes with a 100-day money-back trial. In September, Casper announced plans to open some 15 pop-up shops in cities across the U.S.

“The demand to experience our products in-person has continued to grow exponentially,” said Philip Krim, Casper co-founder and CEO in a statement in September. “Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey.”

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Luxury online handbag resale retailer expands in brick-and-mortar

BY Marianne Wilson

Rebag is expanding its ‘handbag heaven’ concept.

The digitally native company, which specializes in the buying and selling of luxury handbags, has opened a store on Madison Avenue in Manhattan. The new location comes less than six months after Rebag opened its first physical outpost, a pop up store in SoHo that it has since turned into its permanent flagship.

Both locations feature a “Rebag Bar” where customers can sell their previously-owned bags and receive payment within one hour, an industry first, according to Rebag.

Designed by branding consultancy Red Antler, Rebag’s Madison Avenue store is accented with the retailer’s signature pastel yellow hue. The floor-to-ceiling glass storefront offers passersby a glimpse into the “handbag heaven.” The interior is designed to create space, depth, and dimension with different textures and materials – including handcrafted wooden fixtures by Waka Waka Studio – to bring the space to life.

“With Rebag, our goal is to challenge the perception of the secondary marketplace while still making luxe accessible,” said Charles Gorra, founder and CEO of Rebag. “The Madison Avenue store closely mirrors the brand’s rich online experience, and introduces inviting sensory features to immerse people into the world of Rebag. People will walk into this store thinking they likely can’t afford a beautiful designer bag. The magic is, with Rebag, they can.”

The space features over 350 handbags. The star of the show is an exclusive Hermès Himalayan Birkin bag, whose price soars well over $100,000 on both the primary and auction markets, according to Rebag.

In addition, Rebag integrating its e-commerce store Trendlee into Rebag.com, allowing users to both buy and sell on one unified platform. Trendlee, the e-commerce site founded in 2014, will now become a part of Rebag.com. Previously, the company operated two platforms: Rebag.com for sellers, and Trendlee.com for buyers. Starting today, both entities will merge into Rebag.

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Amazon launching store partnership with consumer electronics giant

BY Deena M. Amato-McCoy

The importance of brick-and-mortar is reflected in a new collaboration between rivals Amazon and Best Buy.

Starting this summer, Best Buy will sell the newest generation of Amazon’s Fire TV Edition smart televisions in stores across the United States and Canada and online. Also, for the first time, Best Buy will be a third-party seller on Amazon.

Best Buy will feature more than 10 4K and HD Fire TV Edition models from Insignia (the chain’s house brand) and Toshiba. New models will be released in 2018, according to Amazon. Best Buy will be the exclusive retailer selling the new smart TVs.

“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon founder and CEO.

The new TVs will have Amazon Fire TV built in, allowing users to search for and watch broadcast TV, or choose from a catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and other streaming sites.

This is not the first Amazon smart device Best Buy feature. Last year, the electronics retailer added Amazon Alexa voice-activated devices within its smart home department offerings across about 700 Best Buy stores nationwide. These departments also feature Google Home products.

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