STORE SPACES

Hot online mattress start-up reportedly opening stores in Canada

BY CSA Staff

Casper is preparing to put down some roots in the Great White North.

The digitally native brand is planning to open its first stores in Canada during the next 12 months, reported The Financial Post, with the first two locations opening this spring in Toronto.

Launched in 2014, Casper quickly developed a cult following for its mattress, which is made of memory and latex foams, and delivered in a box. The mattress, available in a variety of sizes, comes with a 100-day money-back trial. In September, Casper announced plans to open some 15 pop-up shops in cities across the U.S.

“The demand to experience our products in-person has continued to grow exponentially,” said Philip Krim, Casper co-founder and CEO in a statement in September. “Casper retail environments allow us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey.”

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