Hudson’s Bay Co. to open new pop-ups—with emphasis on local talent

A department store giant is using pop-up stores to showcase a sampling of Canada’s budding fashion companies.

On Sept. 4, Hudson’s Bay Co. will create pop-up stores to feature 12 emerging homegrown designers. The pop-ups will be at five locations across the country, including two stores in downtown Toronto, and one each in Montreal, Vancouver and Calgary, according to the Financial Post.

The pop-ups coincide with Toronto Fashion Week, and will stay open for three months. Collections, a Toronto-based fashion production agency, helped Hudson’s Bay curate the pop-up assortments, the report explained.

In addition to giving these emerging brands a national platform, the retailer will sell the collections online and in its Vancouver, Yorkdale, Chinook, Montreal and Queen Street stores, the report said.

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