STORE SPACES

Indochino in U.S. store expansion; lays groundwork for global growth

BY Marianne Wilson

Indochino is expanding its presence in the Northeast and also looking overseas for growth.

The made-to-measure menswear retailer will open three stores in New York, New Jersey, and Connecticut, this year and into 2020, adding to the brand’s growing retail presence across North America. Indochino will open its 44th location on April 26, in downtown Greenwich, Conn. The new store will have Indochino’s signature high-tech-meets-high-touch feel, and feature high ceilings, large windows, and a lounge area where customers can relax and enjoy a coffee before designing their one-of-a-kind garments.

In addition, the brand will open a location at Garden City Plaza, Paramus, N.J., will open this summer and a site in Manhasset, N.Y., in early 2020. Other locations scheduled to open this year include Bellevue, Wash., and three stores in California (Roseville, Melrose, and San Diego.)

Complementing the tristate expansion, Indochino is the “official made to measure brand” of the New York Yankees for the second consecutive year. The partnership will be activated with in-stadium signage and special events as well as via digital and social channels. Fans will also be able to add a Yankees-themed monogram or opt for a limited edition Yankees-inspired lining.

“As we continue to see success developing the Indochino brand in the North East, we’re committed to extending our retail network outside of Manhattan – where we have three thriving locations – to areas where many more Americans live, work, and play,” said president and CEO Drew Green.

In other news, Indochino has laid the groundwork for retail expansion in Australia, where customers can now purchase an item from the brand’s web site in localized currency, receive customer service and messaging targeted to their market and full support services. (Australia is Indochino’s largest market outside of North America.)

“Australia is Indochino’s first official launch outside of North America with local currency and duty-free shipping, paving the way for future brick-and-mortar locations to open across the nation as the company explores international expansion opportunities,” the company stated.

Indochino’s retail spaces offer an immersive experience. Customers are designated their own personal stylist or “style guide” who assists them in designing their suit or shirt and helps them choose from millions of possible combinations of fabrics and personalization options.

Garments are then made to the customers’ precise measurements and shipped directly to their door within two weeks. Customer profiles are stored online for easy repeat shopping, online and offline. Prices for custom suits and overcoats start at $399, with chinos and shirts from $79.

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