J.C. Penney looks to score with new in-store shop initiative
J.C. Penney is going all in with Fanatics, the online seller of officially licensed sports merchandise
The department store retailer has rolled out in-store Fanatics shops in 325 Penney stores, with plans to add approximately 325 additional Fanatics destinations by the back‐to‐school season. (Penney has had a partnership with Fanatics since 2014, via its online Sports Fan Shop, but this is the first time the relationship has expanded to brick-and-mortar.)
At approximately 650 sq. ft., the in-store Fantatics shops have modern fixtures, bold graphics and stylized mannequins showcasing t‐shirts, sideline apparel, specialty jerseys and more for men, women and children. There is also an expansive headwear wall.
In addition, 50 Penney stores in top sports markets will offer a more immersive and expanded Fanatics shop experience. The 1,300-sq.-ft “flagship” shops feature 55‐in. mounted flat‐screen televisions projecting the company’s latest marketing, back-wall fan graphics, sports paraphernalia and an oversized headwear wall.
The shops include interactive iPads, allowing displaced fans to connect to the retailer’s online Sports Fan Shop, where they can order Fanatics items online, from any sports team. The premium Fanatics shops also offer MLB affinity apparel featuring Disney and Star Wars designs exclusive to Penney.
The Fanatics shops will be continually refreshed each sports season.
“Fanatics offers fans the world’s largest collection of official sports brands, merchandise and apparel in the industry,” said James Starke, senior VP and head of merchandising, Penney. “We’re delighted to combine their best‐in‐class assortment with a dynamic in‐store experience that offers sports fans a one‐stop destination for all their local team apparel needs.”
Thirty-year beauty brand to make store debut
It took 30 years but Glad Lash is finally set to make its brick-and-mortar debut.
The international manufacturer and distributor of eyelash and eyebrow extensions will open its first retail location on June 28, in Northridge, Calif. The store, which will be called GladGirl, will feature products from Glad Lash’s professional and do-it-yourself lines, including its extensive assortment of eyelash extensions as well as brow and aftercare products
The company has traditionally sold its products through its website. But feedback and demand from customers prompted Glad Lash to open a store for both its lash enthusiasts as well as professional customers, the company said.
“We found that our customers wanted to view and experience our products in person as well as on the Web,” said Brian Greene, managing director of Glad Lash. “In fact, over the past five years, we have seen an influx of foot traffic from our customers who often travel great distances to visit our Northridge-based headquarters, just so they could see and experience the products in our showroom.”
Great customer care has always been a hallmark of Glad Lash’s approach, and the company will extend that vision to the store. The GladGirl retail employees, which will be comprised of estheticians, cosmetologists and make-up artists, will be on hand to help customers navigate and choose products that meet their individual needs. In addition, the founder of Glad Lash, Esther Bolkin, will offer training courses and meet-ups for both consumers and professionals.
“Retail is not just about acquiring products,” said Bolkin. “It’s about providing customers with a delightful and enjoyable experience. It is in this spirit that we have remained focused on providing the most comprehensive line of products along with the absolute in excellence, technique and pricing.”
No comments found
Aldi’s long-awaited mixed-use project reportedly in works for 2019
Aldi is making good on its promise to open a store in a new Minneapolis apartment building.
The grocer is moving ahead with its plan to participate in a mixed-use project in Minneapolis, with plans to open a new store by spring of 2019. Aldi first announced its intention to participate in the project two years ago, according to the Minneapolis Star Tribune.
The store, which will be part of a mixed-use project now called Rex 26, will encompass 21,000 sq. ft. on the first floor of the building — more space than its older Twin Cities stores. It will be one of the few Aldi locations to have underground parking, the report explained.
Aldi currently has 58 stores in Minnesota, and expects to operate more than 70 locations state-wide by the end of 2019, according to the Minneapolis Star Tribune.
To read more, click here.
No comments found