Kirkland’s opens new prototype
Kirkland’s is testing a new shopping experience.
The home décor and gifts retailer has revamped its store in Brentwood, Tennessee. The new, reimagined store design features an improved layout that groups trends and style stories up front, enabling shoppers to easily find the latest, on-trend home accents and gifts.
Kirkland’s has also introduced styled vignettes to illustrate design combinations and spark inspiration as customers shop the space. A centrally located “Creation Station” provides a blank canvas where shoppers can bring items from around the store to see how they work together before deciding to buy.
In addition, the store’s overall interior look has been completely refreshed, with an open ceiling, exposed white brick and concrete-finish flooring. Updated white oak fixtures featuring metal accents display merchandise throughout the store.
“From the finishes to the floor plan, we made every decision for this redesign with the goal of creating the very best in-store experience for our Kirkland’s shoppers,” said Mike Cairnes, acting CEO, Kirkland’s, which operates 400 stores in 37 states. “The Brentwood location is in our backyard and often serves as our test lab, so we’re using this store as a prototype, gathering feedback from our local shoppers to redefine the future of the Kirkland’s retail experience nationwide.”
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First Look: Experiential store pioneer makes U.S. debut
One of the most celebrated stores in Italy — a pioneer of retail concept destinations — has dropped anchor in the United States.
Milan-based 10 Corso Como has opened its first U.S. store, in the Seaport District in Lower Manhattan. The 28,000-sq-.ft. space, taking up the entire first floor of the Fulton Market Building, combines art, luxury fashions and other retail — and a bit of hospitality. It features on-trend fashions, books, beauty items, and design objects along with an Italian café and restaurant, garden, and art gallery. (For the opening, the gallery is showing photography by the celebrated Helmut Newton.) Prices run the gamut from affordable to very pricey.
Founded in Milan in 1991 by former fashion editor and publisher Carla Sozzani, 10 Corso Como pioneered the format of a “living magazine” with a curated mix of cultural mediums in one place. It has location in Milan, Seoul, Shanghai and Beijing.
The visual identity, interior and iconic logos of 10 Corso Como’s stores are designed by American artist Kris Ruhs, inspired by the idea of bringing art into the everyday environment.
Spanning over several city blocks and encompassing 10 buildings, the Seaport District is currently being revitalized and transformed by The Howard Hughes Corporation into a hub for fashion, food, culture, entertainment and art.
The launch of 10 Corso Como followed the openings this fall of stores by Roberto Cavalli, Cynthia Rowley, and Sarah Jessica Parker, the area has emerged as a growing fashion destination.
“We went around the world searching for the most dynamic retail concept and immediately recognized that 10 Corso Como was the ideal fit for our vision of the Seaport’s transformation,” said David R. Weinreb, CEO of The Howard Hughes Corporation. “Carla’s renowned creativity and the store’s innovative design embody our commitment to providing New Yorkers with an engaging, multifaceted experience that inspires a strong sense of discovery among each person that visits.”
The Seaport District is New York’s original commercial hub, located on the East River in Lower Manhattan with views of the Brooklyn Bridge, the Statue of Liberty and the city skyline. Howard Hughes is leveraging the Seaport District’s history as the birthplace of innovation as it transforms a district spanning several city blocks, creating approximately 450,000 sq. ft. of culinary, fashion, entertainment and cultural experiences. The attractions will include 50,000-sq.-ft. food hall by Jean-Georges in the restored Tin Building that is currently under construction.
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