Kirkland’s opens new prototype
Kirkland’s is testing a new shopping experience.
The home décor and gifts retailer has revamped its store in Brentwood, Tennessee. The new, reimagined store design features an improved layout that groups trends and style stories up front, enabling shoppers to easily find the latest, on-trend home accents and gifts.
Kirkland’s has also introduced styled vignettes to illustrate design combinations and spark inspiration as customers shop the space. A centrally located “Creation Station” provides a blank canvas where shoppers can bring items from around the store to see how they work together before deciding to buy.
In addition, the store’s overall interior look has been completely refreshed, with an open ceiling, exposed white brick and concrete-finish flooring. Updated white oak fixtures featuring metal accents display merchandise throughout the store.
“From the finishes to the floor plan, we made every decision for this redesign with the goal of creating the very best in-store experience for our Kirkland’s shoppers,” said Mike Cairnes, acting CEO, Kirkland’s, which operates 400 stores in 37 states. “The Brentwood location is in our backyard and often serves as our test lab, so we’re using this store as a prototype, gathering feedback from our local shoppers to redefine the future of the Kirkland’s retail experience nationwide.”
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