STORE SPACES

LED upgrade cuts lighting costs for two retail centers

BY Marianne Wilson

Two major shopping centers are saving money and providing an enhanced experience for shoppers since the centers upgraded their outdoor parking lot fixtures to LED technology.

InvenTrust’s Northcross Commons, Huntersville, North Carolina, and Phillips Edison & Company’s Greentree Centre, Racine, Wisconsin, replaced their existing fixtures with outdoor area lighting (OSQ-HO) from Cree. With the new lighting, the centers were able to reduce the number of fixtures needed by 50% and will receive over 87% in energy and maintenance savings each year.

In addition, the lighting delivers a uniform lighting experience for shoppers that is safe, comforting, and aesthetically pleasing.

Cree’s technology is also fully customizable and provides a tailored experience that optimizes lighting controls. The lighting offers IoT connectivity and enables advanced capabilities such as scheduled runtime (on/off), dimming, utility-grade energy metering and alerts for power losses or fixture issues. The cloud-based system ensures the property maintenance teams can run these controls remotely without the need to be on-site.

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Self-service fixture helps London Drugs protect fast-moving merchandise

BY Deena M. Amato-McCoy

London Drugs has a new way to protect — and promote — high-value and fast-moving merchandise.

The drugstore retailer is using a self-service inventory dispenser from InVue that is designed to improve on-shelf availability, and protect merchandise from theft. The product (T1000) allows retailers to protect hanging merchandise while still making it readily available for customers.

Unlike traditional metal hooks or crank-style solutions, the InVue fixture uses a simple push button to help customers dispense one inventory package at a time. A five-second time delay between dispenses also deters thieves, and prevents a criminal from “sweeping” of the entire product line from a display.

The device is designed to increase sales and ensure planogram compliance. But London Drugs was most attracted to the fixture’s ability to protect merchandise.

“Our merchandisers were looking for a solution to address challenges with fast moving consumer goods, specifically razor blades,” said Tony Hunt, the retailer’s general manager of loss prevention. “These high theft items require an on-shelf display mechanism that can achieve some level of crime prevention, but without inhibiting sales.”

While the retailer’s existing solution was effective from a security perspective, it impacted on-shelf availability. This was further compounded by a cumbersome restock process.

Armed with the fixture, London Drugs is better managing merchandise. “We have already seen an impact across both sales and shrink across these high-value items,” he added. “The product’s unique design has helped us to not only enhance the overall look of the merchandise in store, but improve the customer and employee experience.”

Historically, retailers either locked up high value merchandise to reduce shrink, or hung merchandise with no security. While the latter option gives customers easy access to merchandise, it also invites theft.

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STORE SPACES

First Look: bebe, New York City

BY Marianne Wilson

Nearly a year after it closed down its retail operation and shuttered its stores, bebe has re-emerged with a new “lifestyle” concept store.

Located near the Empire State Building in Midtown Manhattan, the store has a modern, elegant look, with a glittering bebe sign made of 38,000 Swarovski crystals.

Other store features include:

• A beauty bar (in partnership with on-demand beauty service beGlammed) where shoppers can have their hair and make-up done on site;

• A personalization bar offering customization on merchandise using Swarovski crystals, patches and embroidery;

• A lounge where Bebe will host interactive discussions and engaging educational events with top influencers and fashion industry insiders.

• In-store iPads for ordering from bebe’s website.

“We are excited about the grand opening of the bebe store and introducing consumers to a new lifestyle concept,” stated Ralph Gindi, COO of Bluestar Alliance, which forged a partnership with bebe stores in 2016 to create new licensees and product extensions for the brand. “bebe is about leading trends in the industry and we have incorporated this concept into the new store by offering the latest fashions, in-store embroidering and beauty services where consumers can leave the store looking fabulous. It’s a fresh perspective to engage our loyal and new consumers of the brand.”

Bebe closed all its retail stores last spring but did not file for bankruptcy. It transferred its intellectual property rights, including licensing revenue and its website, to BB Brand Holdings LLC, an operating subsidiary that is 50% owned by Bluestar Alliance, a brand management company. In June, Global Brands Group Holding Limited announced it was partnering with bebe to relaunch an e-commerce platform and its international brick-and-mortar stores.

For more slideshows, click here.

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