STORE SPACES

Luxury retailer partners with Korean beauty e-tailer on pop-up shop

BY Jennifer Setteducato

Korean skin care and beauty brand Peach & Lily has opened a pop-up shop “experience” at Bergdorf Goodman’s iconic Fifth Avenue New York City flagship.

The luxury retailer’s partnership with Alicia Yoon, renowned Korean beauty expert and founder and CEO of Peach & Lily who was tapped by Bergdorf Goodman to create an in-store experience of K-beauty is a testament to the burgeoning Korean skin care and beauty market here in the U.S.

“Bergdorf Goodman had been a true pioneer in the Korean beauty space even before it was trendy – like a grand and elegant lighthouse pointing the way this whole time,” Yoon said in the Peach & Lily blog.

The in-store experience will include demos and facials and a full program of master classes, beauty parties, talks, games and more. Yoon, a licensed esthetician, will also be taking appointments for facial bookings in the Bergdorf Goodman Treatment Room.

The five curated brands, four of which will be exclusively sold in-store at Bergdorf Goodman’s flagship, and online at BG.com and PeachanLily.com include Femmue; Abib; Eco Your Skin; and Jung Saem Mool.

“We could not be more excited to partner with Alicia Yoon on this innovative concept,” said Angela Welcome, buyer, cosmetics at Bergdorf Goodman. “When we began to explore the opportunity of a partnership we found that she had the most extensive knowledge of Korean beauty, a rapidly growing trend. With that insight, we landed on the perfect assortment of brands and created a one-of-a-kind in-store experience.”

The installation runs through spring 2018.

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