Luxury retailer partners with Korean beauty e-tailer on pop-up shop
Korean skin care and beauty brand Peach & Lily has opened a pop-up shop “experience” at Bergdorf Goodman’s iconic Fifth Avenue New York City flagship.
The luxury retailer’s partnership with Alicia Yoon, renowned Korean beauty expert and founder and CEO of Peach & Lily who was tapped by Bergdorf Goodman to create an in-store experience of K-beauty is a testament to the burgeoning Korean skin care and beauty market here in the U.S.
“Bergdorf Goodman had been a true pioneer in the Korean beauty space even before it was trendy – like a grand and elegant lighthouse pointing the way this whole time,” Yoon said in the Peach & Lily blog.
The in-store experience will include demos and facials and a full program of master classes, beauty parties, talks, games and more. Yoon, a licensed esthetician, will also be taking appointments for facial bookings in the Bergdorf Goodman Treatment Room.
The five curated brands, four of which will be exclusively sold in-store at Bergdorf Goodman’s flagship, and online at BG.com and PeachanLily.com include Femmue; Abib; Eco Your Skin; and Jung Saem Mool.
“We could not be more excited to partner with Alicia Yoon on this innovative concept,” said Angela Welcome, buyer, cosmetics at Bergdorf Goodman. “When we began to explore the opportunity of a partnership we found that she had the most extensive knowledge of Korean beauty, a rapidly growing trend. With that insight, we landed on the perfect assortment of brands and created a one-of-a-kind in-store experience.”
The installation runs through spring 2018.
Best Buy ramps up environmental efforts
Best Buy has set an ambitious new goal to reduce its carbon footprint.
The consumer electronics retailer said it plans to reduce its carbon footprint 60% by 2020 through accelerated efforts to reduce emissions. The effort reflects Best Buy’s continuing embrace of technology to drive energy-efficient operations.
Best Buy surpassed last year its previous goal of a 45% reduction, four years ahead of schedule. The accelerated target represents a planned carbon reduction that is equivalent to removing 32,000 cars from the road for an entire year.
The retailer plans to reach its new goal through accelerated progress on sustainable practices through a combination of efforts. Technologies such as LED lighting and updated heating and cooling systems are expected to further reduce carbon emissions to 40%. The retailer also will place significantly more focus on securing offsite renewable energy sources and the purchase of certified Renewable Energy Credits, offsetting another 20% of its carbon footprint.
Other efforts include:
• In 2016, Best Buy debuted a new Geekmobile fleet comprised of more than 1,200 Toyota Prius c hybrids. In one year, the fleet saved more than 140,000 gallons of gas, the carbon equivalent of taking 263 cars off the road for a year. The company recently added another 300 vehicles to the Prius c line-up for its team of in-home advisors, and it will continue to pursue even more efficient vehicle options as they become available.
• Since 2009, Best Buy has offered customers an electronics waste recycling program that has resulted in the responsible disposal of more than 1.5 billion pounds of consumer electronics and appliances.
Target rolls out new technologies to improve its in-store shopping experience
Target’s tech team has been bush these past few months.
In a blog on its website Tuesday, the retailer announced a series of tech enhancements to its stores nationwide, including the launch of a new app, called “myCheckout,” for store associates. The app, built by Target’s tech team, enables an associate to search Target’s website for desired products the customer can’t find in the store. The associate can then place an online order and have it shipped directly to the customer’s home. The associate can also take the shopper’s payment on the spot with a credit card reader that’s attached to the handheld device.
Target began testing the service in in the spring. To see a video on the service, click here.
“MyCheckout combines the best of Target technology, supply chain and our expanded online assortment to help guests find what they’re looking for without missing a beat,” the company stated. “And it’s working. We’ve already done more than 10,000 transactions since we began testing the service in select stores this spring.”
In addition, Target has improved its self-checkout. Target’s tech team developed new, back-end software for the system and a new-look for the front end that is simpler and more intuitive for customers.
“Since the new system went live in August, our self-checkout lanes are running smoother and faster than ever, sending guest satisfaction scores way up,” Target stated.
In other enhancements:
• Target recently completed major upgrades to its network infrastructure that has more than doubled Wi-Fi bandwidth to its stores. The more robust network everything from Wi-Fi to checkout registers to staffers’ handheld devices work better, the company said.
The overhaul also included a new backup system that was tested by Hurricane Harvey and Hurricane Irma in Texas, Louisiana and Florida. More than 120 Target locations were impacted and went onto the backup network. All but two maintained connectivity throughout the storms.
• Target’s tech team created custom bots to help tackle store IT issues. As soon as the bots detect a glitch, they immediately begin troubleshooting and putting fixes in place, often before anyone at the store (associates or shoppers) even realizes there is an issue. The bots have saved 1,000 store team member hours since rolling out over September and October, the company said.
“We’re using cutting-edge technology to make it easier, faster and more convenient for guests to shop Target stores,” stated Mike McNamara, Target’s chief information and digital officer. “Technology is increasingly vital to make sure Target can deliver like nobody else — both in our stores and online. We’re excited to have these store upgrades ready for guests as we head into the busy holiday season.”