Macy’s launches in-store pop-up concept
Macy’s is looking to give more variety to shoppers with the help of a pop-up marketplace on the ground floor of its stores in select locations.
The department store company is testing a new marketplace concept called “The Market @ Macy’s,” reported CNBC, that will give select spaces to a handful of brands to promote or sell their products.
The program is being piloted in 10 cities, including Macy’s Herald Square flagship in New York, the report said, with the brands paying Macy’s a one-time fee for the space and retaining all their sales.
Most of the brands will be unique to the location of the store, according to CNBC.
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