STORE SPACES

Midwest c-store operator in expansion mode

BY Marianne Wilson

Regional convenience-store operator Yesway is looking to expand its footprint in a big way.

With an existing portfolio of over 70 locations, Yesway announced it has a robust acquisition pipeline and plans to acquire, improve and rebrand more than 500 convenience stores in selected regions of the United States during the next several years. It also announced it has acquired KAPS, a five-store chain in Kansas, and the New Deal Travel Center of Texas in New Deal, Texas. These six new locations will complement the company’s growing footprint in Kansas and its 35-store strong presence in West Texas respectively.

“As we continue to expand the Yesway brand, we look forward to becoming an essential member of the communities we serve, and to delivering “first name basis” customer service to everyone who visits our stores. Said Thomas Nicholas Trkla, chairman and CEO, Yesway, which is based in Des Moines, Iowa.

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STORE SPACES

Duluth Trading Co. continues to expand

BY Marianne Wilson

It’s been a busy two years for Duluth Trading Company.

The lifestyle brand of men’s and women’s casual clothing, workwear and accessories will open its 30th store, in Waukesha, Wisconsin, on Nov. 29. It will open its 31st location, in Wixom, Michigan, on Nov. 30.

“Waukesha and Wixom are our final two Duluth Trading stores opening in 2017, and we are very pleased to have them ready for our customers during the holiday season,” said Stephanie Pugliese, CEO of Duluth Trading.

Founded as a catalog operation, Duluth describes itself as a lifestyle brand for the modern, self-reliant American, offering high-quality, solution-based apparel for men and women who lead a hands-on lifestyle. Known for its quirky, fun advertisements and marketing, the company strives to offer customers an engaging and entertaining experience, online and in stores.

The company bills its retail locations as a “store like no other” and its products are backed by a “No Bull Guarantee.” It celebrates its store openings with professional lumberjack demonstrations that reflect the chain’s focus on rugged apparel. The shows include axe throwing and chainsaw carving.

Since filing its IPO in late 2015, Duluth has been growing its store portfolio, opening 22 stores since the beginning of 2016. It is currently building a new headquarters in Mount Horeb, Wis.

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STORE SPACES

Trending Stores: Lacoste, Beverly Hills, Calif.

BY CSA STAFF

Lacoste, the French lifestyle brand best known for its crocodile logo, has updated its store on Rodeo Drive in Beverly Hills with a new design concept inspired by its sporting heritage.

The location is Lacoste’s first store in the United States to feature the brand’s “Le Club” concept, which was designed by the brand’s in-house design team. The sport-inspired design draws inspiration from founder (and legendary tennis champion) René Lacoste’s locker room. The revamped 1,900-sq.-ft. space features a more streamlined layout with a facade inspired by a tennis court. A “polo wall,” showcasing Lacoste’s signature polos in a wide array of colors and fits, serves as the main focal point.

The store also features a polo customization station. Customers can choose the fit and color of their polos and personalize them by selecting from a variety of crocodile logos and the option to add monogramming. They can preview their creations using interactive tablet technology and screens throughout the store.

The sun-drenched space has a green and white color palette, key colors for the brand, and higher ceilings and skylight windows. The fitting rooms display heritage elements, including embroidered crocodiles and vintage tennis racquets.

Other key design details include graphic lines and the use of special materials like green concrete, reminiscent of a tennis court. Perforated leather details and natural wood accents recall vintage tennis racquets. The store feature a signature Lacoste scent, inspired by the cotton of its iconic petit piqué fabric and the wood materials of the “Le Club” concept.

Lacoste has more than 80 stores in the United States, which ranks as it biggest market, and Southern California is a key region for the brand. It has 17 locations in California, with a new store due to open in the spring, at Century City in Los Angeles.

For more Trending Stores, click here.

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