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STORE SPACES

Old Navy launches in-store pickup; rolls out new store experience

BY Deena M. Amato-McCoy

Gap’s value apparel brand is getting online orders into its shoppers’ hands faster. It’s also updating the look of its stores.

Old Navy has launched a buy online, pickup in-store service at all stores nationwide. After placing an order, customers have seven days to visit the store to pick up their purchase at a specially designated kiosk, according to a Gap Inc.  blog.

The new service coincides with the rollout of Old Navy’s new store concept. The design, which is being featured in newly renovated stores, provides for a bright and airy space, with modern and simple finishes that put a spotlight on the merchandise. The mood is fun and friendly-friendly — there is even a hopscotch board on the floor.

By the end of 2018, Old Navy will have completed an 18-month project to completely remodel 300 stores.

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