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02/21/2019

Publix adds more locations for GreenWise format

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Publix Super Markets is expanding its revamped organic and natural foods GreenWise store concept.

Three additional cities have been selected as new-format GreenWise Market locations. They are Odessa, Florida; Nocatee (Ponte Vedra Beach), Florida; and Lexington, South Carolina.

The company’s first GreenWise Market opened in Tallahassee, Florida, in October 2018. The other announced locations are Mount Pleasant, S.C.; Lakeland, Fla.; Boca Raton, Fla.; and Marietta, Ga. The Mount Pleasant and Mountain Brook stores are expected to open this summer, and the Lakeland and Boca Raton locations are due to open later this year. And more are expected as Publix said it continues to look for additional GreenWise locations throughout its operating area.

“We’re creating a community gathering place where high-quality natural and organic products are the center of what we offer,” said Kevin Murphy, president, Publix. “And we’re helping our customers support their healthy lifestyle with convenient in-house prepared meals and grab and go options made from organic and antibiotic-free ingredients.”

GreenWise Market is a specialty, natural and organic store. In addition to a beverage bar featuring kombucha, locally-roasted coffee, wine, local beer and smoothies, the store offers local and unique products, gourmet treats, body care and bulk items. GreenWise Market is owned and operated by Publix Super Markets Inc., which operates more than 1,200 grocery stores throughout seven states in the Southeast.