Roots continues U.S. store expansion

One of Canada’s most iconic retail brands is expanding its U.S. footprint.

Roots will open two stores in the Greater Washington, D.C., area in August 2018.

“We believe the U.S. represents a minimum 100-store market opportunity for us, which is an important long-term growth driver." said Jim Gabel, president and CEO of Roots. "We will have four new stores open by the end of the summer, moving us well down the path toward our target of 10 to 14 new U.S. retail locations by the end of 2019. We are confident our inclusive lifestyle brand with its legendary feel, will resonate well with U.S. customers.”

Roots, whose offerings include apparel, leather goods, footwear and accessories, will open a 3,550-sq.-ft. store on M Street, in the Georgetown section of D.C. The store will feature the retailer’s "enhanced experience" formats, which puts a spotlight on the brand’s character and heritage while allowing customers to interact with product in a visually stimulating and socially connected environment. Shoppers will be able to customize a selection of handcrafted leather bags and awards jackets. Other store features include a “heritage” wall and customer lounge.

The second Roots location in the area will be a 3,200-sq.-ft. space at Fashion Centre at Pentagon City, in Arlington, Virginia. As of February 3, 2018, Roots operated 116 company-operated stores in Canada and three in the United States, 110 partner-operated stores in Taiwan, 32 partner-operated stores in China and a global e-commerce platform.