STORE SPACES

Skechers passes store milestone

BY Marianne Wilson

Skechers is moving fast these days.

The company has surpassed 3,000 Skechers stores worldwide with the opening of a location in Shenyang, China. At more than 32,000 sq. ft., the store is Skechers’ largest to date. It is designed to showcase the brand’s complete footwear offerings for men, women and children with dedicated shop-in-shops for its collections, kids entertainment zones, and areas devoted to the brand’s growing line of apparel and accessories.

“Skechers is a brand for the world,” said Michael Greenberg, president of Skechers. “Our product is stylish, affordable, comfortable for every age – and it’s resonating with billions of consumers, thanks to our retail presence and growing investment in areas like China.”

With a population of more than 1.4 billion, China has the largest number of Skechers retail stores at 941, followed by the United States at 472, and India at 222.

To date, there are 690 company-owned Skechers stores, including two opened in the United States in the first quarter, with the remainder as third-party-owned international retail locations such as the recently-opened stores in China, Finland, India, Israel, Netherlands, Pakistan, Russia and Sri Lanka. The company plans to open 70 to 80 company-owned stores and another 500 additional third-party-owned stores in 2019.

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