STORE SPACES

Tim Hortons to debut new store concept

BY Dan Berthiaume

Toronto-based coffee chain Tim Hortons is introducing its first-ever “innovation café.”

On July 25, the doors will open at Tim Hortons 130 King, located in downtown Toronto at the base of the Exchange Tower, one floor below Tim Hortons’ head office. The store is the retailer’s first location to feature its “innovation café” concept – a modern interpretation of the Tim Hortons brand and a space to test new menu items and technology initiatives.

Tim Hortons 130 King will be open 24 hours a day. In addition to traditional menu items, the innovation café will feature a “brew bar” with seven different coffee brewing methods and made-to-order beverages, a new assortment of 12 “dream donuts,” four new flavors of “dream Timbits” bite-sized dough snacks, and an assortment of breakfast, soup and sandwich items.

In-store technology will include a 98-inch 4K video wall that will greet customers when they enter through the Exchange Tower, wireless charging integrated into seating throughout the store for compatible mobile devices, a dedicated mobile order pickup area and self-order kiosks, and a digital coffee education screen featuring new beverage innovations, brewing methods, and seasonal single-origin coffees

Tim Hortons 130 King will also test sustainability initiatives that could be scaled to roll out to stores from coast to coast, including a coffee cup made with 30% post-consumer recycled material, a strawless cold cup lid, paper straws and wooden stir sticks to help reduce single-use plastics, all-new china and glassware for dine-in customers, and fully recyclable take-out packaging, including cutlery that is 100% compostable.

The store design itself is inspired by founder and NHL Hall of Famer Tim Horton with hockey cues, such as curves mirroring the hockey boards at a rink and perforations in front of the counter that mimic the pinholes of a hockey jersey.

“This restaurant offers guests a new and innovative experience from the second they walk in the door,” said Alex Macedo, president, Tim Hortons. “From wireless charging and the flexibility to order at a kiosk or through our app to sustainability initiatives, this is a first-of-a-kind location. At Tim Hortons 130 King we will test greener packaging – like our coffee cup made from 30% post-consumer recycled material – and other sustainability initiatives to determine how we scale this up across our network.”

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