Toys “R” Us reportedly set for small-scale comeback

BY Marianne Wilson

Toys “R” Us is plotting a return to the U.S. retail scene with stores later this year.

Tru Kids Brands, which bought the intellectual property, including the brand names of Toys “R” Us, Babies “R” Us, and Geoffrey the Giraffe following the chain’s bankruptcy filing and liquidation last year, plans to open approximately six stores and an e-commerce site this year, reported Bloomberg.

The new stores will be about 10,000 sq. ft., some one-third the size of the chain’s previous outlets, and offer more experiential shopping, with play areas and other activities, according to the report. The company may also explore a model where toymakers would provide toys for sale, but the retailer would not pay for them until they toys sold, the report said.

Tru Kids is headquartered in Parsippany, New Jersey.  The management team is led by  CEO Richard Barry,  former global chief merchandising officer at Toys “R” Us. The company is controlled by the investment firms Angelo Gordon and Solus Alternative Asset Management.


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