Toys ‘R’ Us thriving in Asia

1/4/2019
The Toys ‘R’ Us may be dark in the United States, but the brand is ramping up for growth in Asia.

Toys ‘R’ Us Asia aims to open up to three stores in Hong Kong and dozens more in mainland China, bucking an economic downturn blamed largely on the U.S.-China trade war, according to the South China Morning Post.

The company, backed by Hong Kong tycoon Victor Fung Kwok-king’s Fung Retailing Group, plans to open 60 new stores across Asia in 2019, most of them in China, its biggest growth market besides Japan, Malaysia and Singapore. The company, which operates in 10 Asian markets, is also seeking opportunities in Indonesia, Vietnam and Cambodia, according to the report.

Toys ‘R’ Us Asia, which completed its separation from indebted former U.S. parent firm Toys ‘R’ Us in November, currently operates more than 550 stores across the region, and has 182 stores in mainland China, according to the South China Morning Post.

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