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STORE SPACES

Trending Stores: Cuyana, New York City

BY Marianne Wilson

Online women’s apparel brand has opened its first store in New York City, in Manhattan’s SoHo neighborhood.

It’s the third permanent physical location for the start-up, which also has an outpost in its San Francisco hometown and another in Los Angeles. With its minimalist aesthetic, the SoHo space reflects the brand’s philosophy of “fewer, better,” and features a curated selection of wardrobe essentials, as well as on-sit monogramming.

Founded in 2013 by two young female entrepreneurs, Cuyana describes the New York store “as an experience created by women, for women.” According to a report by psfk, every aspect of store was planned and created with Cuyana shoppers in mind—it even has dedicated spaces for shoppers to put their purses down.

Cuyana combines its simple but stylish merchandise with a strong social message. Shoppers who select the “Lean Closet” option at checkout will receive a linen bag from the company to fill with the things they no longer want. After mailing the bag back to Cuyana with the included shipping label, the shopper will receive a $10 credit towards their next purchase. The donated clothing is given directly to victims of abuse, to help them get a fresh start.

As for the brand’s name, Cuyana means “to love” in the native language of co-founder and CEO Karla Gallardo, who hails from Ecuador.

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