Trending Stores: Frye, New York City
The oldest operating footwear brand in America, with a history that dates back over 150 years, has modernized its image while staying true to its heritage.
Designed by New York City-based Parts and Labor Design, the Frey Company’s 2,000-sq.-ft. store in Manhattan’s Flatiron District is elemental, modern and hand-crafted. The design casts an eye to the future while remaining considerate of the past, resulting in a space that celebrates a product lineup that extends beyond the famed Frye boot.
The furniture and fixtures pay homage to the brand’s handcrafted heritage and feature softened edges, lending a comfortable vibe. The modern look is juxtaposed with the cast-iron columns — a reminder of the classic architecture of the neighborhood — that are found throughout the space.
All facets of the store, including the materials palette, speak to the craftsmanship that has long been at the heart of Frye. The brand’s signature materials, including premium leathers and metal harness rings, infuse the space with the aesthetics of its footwear. Standout elements include the signature chandelier, comprised of 10,000 harness rings hung on 2,500 leather straps.
Distressed plaster walls reveal original brick and feature patterned tapestries and sleek. The shelving, constructed of metal rods, lends the space clean, elegant lines.
Authentic Brands Group acquired a majority stake in Frye in late April and currently co-owns the brand with Global Brands Group. The Flatiron location is the first Frye store to open since the acquisition and the company’s 16th freestanding U.S. store.
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