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STORE SPACES

Trending Stores: Lacoste, Beverly Hills, Calif.

BY CSA STAFF

Lacoste, the French lifestyle brand best known for its crocodile logo, has updated its store on Rodeo Drive in Beverly Hills with a new design concept inspired by its sporting heritage.

The location is Lacoste’s first store in the United States to feature the brand’s “Le Club” concept, which was designed by the brand’s in-house design team. The sport-inspired design draws inspiration from founder (and legendary tennis champion) René Lacoste’s locker room. The revamped 1,900-sq.-ft. space features a more streamlined layout with a facade inspired by a tennis court. A “polo wall,” showcasing Lacoste’s signature polos in a wide array of colors and fits, serves as the main focal point.

The store also features a polo customization station. Customers can choose the fit and color of their polos and personalize them by selecting from a variety of crocodile logos and the option to add monogramming. They can preview their creations using interactive tablet technology and screens throughout the store.

The sun-drenched space has a green and white color palette, key colors for the brand, and higher ceilings and skylight windows. The fitting rooms display heritage elements, including embroidered crocodiles and vintage tennis racquets.

Other key design details include graphic lines and the use of special materials like green concrete, reminiscent of a tennis court. Perforated leather details and natural wood accents recall vintage tennis racquets. The store feature a signature Lacoste scent, inspired by the cotton of its iconic petit piqué fabric and the wood materials of the “Le Club” concept.

Lacoste has more than 80 stores in the United States, which ranks as it biggest market, and Southern California is a key region for the brand. It has 17 locations in California, with a new store due to open in the spring, at Century City in Los Angeles.

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Gap goes big—and nearly 24/7—in Times Square

BY Marianne Wilson

Gap Inc. has opened its largest site in the world in the city that never sleeps.

The retailer opened a 70,000-sq.-ft. location that houses side-by-side Gap and Old Navy flagships in Manhattan’s Times Square. Given the busy locale, the stores have extended hours, opening at 8 a.m. and closing at 2 a.m. seven days a week. It’s estimated that roughly 450,000 people passing through the area each day.

Built simultaneously by Schimenti Construction, the two stores are located in part of the massive space that formerly housed the Toys “R” Us flagship, which closed at the end of 2015. (For a video about the construction, click here. )

Both stores were designed to provide an optimum customer experience, and feature concierge desks featuring touch-screen tablets linked to the brands’ look-books, phone charging stations and “chill spaces.” Both also use technology to keep lines short. Every sales associate is equipped with a mobile device and is able to assist with checkout.

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PetSmart hits major milestone

BY Marianne Wilson

PetSmart is celebrating a milestone in its ongoing store expansion efforts that not all that many retailers have crossed.

PetSmart announced that, with the opening of its store in Casper, Wyoming, last month, it now has a presence in all 50 U.S. states. In addition, the retailer recently opened its 1,600th store, in El Paso, Texas, in its expanding store footprint across North America.

“At a time when the retail world is dramatically changing and many retailers are closing stores, we are proud of our store expansion efforts,” said Brian Amkraut, executive VP, store operations, services, supply chain and real estate, for PetSmart. “We continue to focus on meeting the needs of pets and pet parents alike, and a key element of that strategy includes expanding our brick-and-mortar footprint to be the most convenient, best-in-class retailer.”

The 18,000-sq.-ft. El Paso location includes a Pinnacle Pet Nutrition Shop, a new feature in all new PetSmart stores. The shops are about 550 sq. ft., and offer 400-plus items across several brands, and an expanded collection of all-natural pet food products, the fastest-growing segment in the pet food category. The store also offers an array of services such as pet training, adoption services, and a full-service grooming salon for dogs and cats.

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