Trending Stores: Riley Rose, Bridgewater Commons, Bridgewater, New Jersey
Forever 21 has come out of the gate fast with its new beauty/lifestyle format, Riley Rose, which made its debut in September. The fast-fashion giant has opened the concept in eight locations to date, including one in December at Bridgewater Commons Bridgewater, New Jersey.
Riley Rose is targeted at young millennials. Awash in pink hues and feminine accents, the 5,000-sq.-ft. Bridgewater store combines an extensive and diverse mix of edgy beauty and skin care brands (including many formerly online only and a large selection of Korean offerings) with fun, offbeat home and lifestyle goods, ranging from stationery to tech accessories to candy (with sweet treats from Dylan’s Candy Bar).
Riley Rose encourages shoppers to try out the products, and features individual make-up stations with brightly-lit mirrors. iPads and large TV screens highlighting the brands and offer beauty tutorials are located throughout the space.
The store is designed to be Instagrammable, compete with a selfie station that encourages social sharing.
For more Trending Stores, click here.
Retail design firm FRCH in merger
FRCH Design Worldwide has joined forces with one of the largest architecture firms in the country.
Nelson announced it has merged operations with FRCH. The newly combined organization has 25 offices with more than 1,100 employees, providing service to current and prospective clients in every region of the country
John “Ozzie” Nelson Jr., chairman and CEO of Nelson, and Jim Tippmann, CEO of FRCH, will lead the new organization as Co-CEOs. Nelson will also serve as chairman of the newly created board, and remain the majority shareholder.
“FRCH’s expertise and 50 years of experience in creating award-winning retail, hospitality, restaurant, entertainment and retail mixed-use environments and innovative consumer experiences is not only complementary to our organization, but positions us to respond to the changing disruption across multiple industries,” said Nelson. “For Nelson’s vast global solutions clients, this merger adds both geographic coverage and an elevated focus on brand, experience, and creative design.”
Over the coming months, both companies will work to further integrate their expanded service offering to provide clients with the full benefit of this merger. With the merger, FRCH has become ‘FRCH a Nelson Company.’
“Merging with Nelson provides our organization and clients with a stronger regional presence offering not only relevant depth of practice area expertise, but more reach nationally to be closer to our clients so that we are there when they need us,” said Tippmann.
Walgreens to debut new store format
Walgreens will unveil the first iteration of its new store format later this spring or in early summer, executives said at the 36th Annual J.P. Morgan Healthcare Conference.
It will mark the first major overhaul of the core Walgreens format since it finalized its merger with Alliance Boots in December 2014. The updated format will bring together many of the services Walgreens has been perfecting under one roof — including such healthcare offerings as in-store lab services, optical services and patient care through partnerships with such companies as MedExpress, Alex Gourlay, co-COO Walgreens, told J.P. Morgan healthcare analyst Lisa Gill.
Gourlay expects to pilot the new format for as many as 18 months before rolling the model out.
“We need maybe six months, maybe 18 months, to really understand all of these components to get the right business components to scale,” he said.” Some will scale individually, some will scale collectively. That’s the work we’re doing next.”
Once the format comes together, Walgreens won’t be stopping at just one store.
“We have worked out many of the components, [including] the capital costs required to be able to scale that when we get to the right point,” Gourlay said. “It also tells you we’ve been working on the retail side of the business to create the space to actually accommodate these services.”