Trending Stores: Riley Rose, Bridgewater Commons, Bridgewater, New Jersey
Forever 21 has come out of the gate fast with its new beauty/lifestyle format, Riley Rose, which made its debut in September. The fast-fashion giant has opened the concept in eight locations to date, including one in December at Bridgewater Commons Bridgewater, New Jersey.
Riley Rose is targeted at young millennials. Awash in pink hues and feminine accents, the 5,000-sq.-ft. Bridgewater store combines an extensive and diverse mix of edgy beauty and skin care brands (including many formerly online only and a large selection of Korean offerings) with fun, offbeat home and lifestyle goods, ranging from stationery to tech accessories to candy (with sweet treats from Dylan’s Candy Bar).
Riley Rose encourages shoppers to try out the products, and features individual make-up stations with brightly-lit mirrors. iPads and large TV screens highlighting the brands and offer beauty tutorials are located throughout the space.
The store is designed to be Instagrammable, compete with a selfie station that encourages social sharing.
For more Trending Stores, click here.
Land’s End to unveil new store concept; launch brick-and-mortar expansion
Specialty apparel retailer Land’s End is doubling down on physical retail.
In a presentation at the ICRC Conference in Orlando, the company said it will unveil a new store concept in Chicago this year, and plans to open four to six additional locations. But that’s just the tip of the iceberg. During the next five years, the company expects to open between 40 and 60 stores, reported Marketwatch.com.
Lands’ End currently has about 180 locations in Sears Holdings stores. But with Sears continuing to shutter stores, the specialty retailer said it will not be relying on Sears for future growth.
“[I]t’s our expectation that our Sears business at a point in time will go away and that we’ll be talking directly to the consumer through our own stores,” Lands’ End CEO Jerome Griffith said at the conference. Griffith, who assumed his position in March 2017, was previously president and CEO of upscale luggage brand Tumi Holdings.
Land’s End, which started out as a catalog company, was bought by Sears in 2002, before the department store’s acquisition by Eddie Lampert. It was spun off as a separate company in 2014.
Call for entries: SPECS Tank
Chain Store Age’s 2018 SPECS Conference is looking for a few innovative ideas.
This year’s SPECS (March 18-20, Gaylord Texan, Grapevine, Texas) program will feature a special edition of “SPECS Tank” that will feature up to six contestants vying for the title of “SPECS Tank Innovator of the Year.” Retailers and exhibiting suppliers who have developed an idea, solution or product that has not been mass-produced and is intended for use in retail design, construction, or facilities management are encouraged to enter and show off their ingenuity. Selected contestants will demonstrate the product concept, mock-up or solution to the panel of judges, and will have approximately three minutes to quickly explain the product or solution, what it does, and how it would be used. To enter, click here.
The judges will select their favorite product/solution among the group, and the winner will be honored as “SPECS Tank Innovator of the Year” and receive $1,000. Each of the remaining finalists will receive $100.
The contest is open to all retailers as well as suppliers that are exhibiting at SPECS 2018. The deadline for entries is February 1, 2018. If you have any questions, email Katherine Boccaccio at [email protected]