The holidays can be a circus. And Story — the retail outpost in downtown Manhattan that reinvents itself every couple of months — has taken that sentiment to heart for its latest transformation.
The store has been revamped to offer a "something for everyone" gift shop experience inspired by the upcoming movie release, The Greatest Showman, which celebrates the life of P.T. Barnum. Designed by David Stark, Story now offers a circus-themed fantasyland, complete with a marquee sign lit with GE's new vintage-inspired LED bulbs.
More than 2,000 items are featured, including an eclectic mix of The Greatest Showman licensed products, created in collaboration with a variety of partners. A variety of brands are featured, including West Elm, Sugarfina, and Samsung to name just a few.
Starting on Nov. 23 and ending on Dec. 23, local food truck will be on hand serving up an a la carte menu compliments of Story.
The holiday installation will be up at Story until Jan. 1.