Trending Stores: Story, New York City
The holidays can be a circus. And Story — the retail outpost in downtown Manhattan that reinvents itself every couple of months — has taken that sentiment to heart for its latest transformation.
The store has been revamped to offer a “something for everyone” gift shop experience inspired by the upcoming movie release, The Greatest Showman, which celebrates the life of P.T. Barnum. Designed by David Stark, Story now offers a circus-themed fantasyland, complete with a marquee sign lit with GE’s new vintage-inspired LED bulbs.
More than 2,000 items are featured, including an eclectic mix of The Greatest Showman licensed products, created in collaboration with a variety of partners. A variety of brands are featured, including West Elm, Sugarfina, and Samsung to name just a few.
Starting on Nov. 23 and ending on Dec. 23, local food truck will be on hand serving up an a la carte menu compliments of Story.
The holiday installation will be up at Story until Jan. 1.
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First Look: American Girl’s ‘store of the future’ opens
American Girl has unveiled its new retail concept, which puts a big emphasis on customization — even letting girls design their own dolls.
Located at Rockefeller Plaza in Manhattan, the 37,000-sq-ft. American Girl Place features the brand’s signature lineup of American Girl dolls and accessories. But it also boasts several new experiences, including a design studio where young girls can play doll designer, using an online feature that allows for personalization. In a collective workshop atmosphere, girls can design their own American Girl doll, choosing from more than one million possible design combinations. They can also create one-of-a-kind doll outfits and doll-sized products, which can be printed and taken home the same day.
In other features, there is a salon where girls and their American Girl dolls can get matching hairstyles, mini manicures, and even ear-piercing. Special packages are available with options for personalization.
In addition, the company’s award-winning movies and videos are showcased in an area called the “content hub.”
The flagship adds a new twist to the brand’s popular American Girl Cafe. Patrons can now customize birthday celebrations and other special events in the restaurant’s private dining rooms with personalized touches and digital projection features, thematic packages, and other amenities.
“Our new store celebrates the joy of girlhood — a place that nourishes a girl’s spirit and fosters her strength of character,” said Katy Dickson, president of American Girl, a wholly-owned subsidiary of Mattel.
American Girl Place was designed by FRCH Design Worldwide, Cincinnati.
“We looked at evolving the storyline within a true destination experience to embrace all aspects of American Girl in a relevant and engaging way for today girls,” commented Robyn Novak, VP and creative managing Director at FRCH. “American Girl has a long history of delivering memorable experiences for girls of all ages. The new store design celebrates that special moment when each girl starts to create her very own story with American Girl that will last for a lifetime.”
Everything looks amazing, beautifully designed!
Amazing Stuff in store! Loved Chandeliers and overall concept.
Beautiful store and just in time for the holidays! Proud to be a part of the team at Ideoli Group that was a part of this project to help create the awesome statement chandeliers in the store.
Very proud of the store and how it turned out. Ideoli Group was fortunate to have partnered with the people at Mattel, Regency Lighting and FRCH to design and develop the statement chandeliers in the space. Thank you!
Amazon to pop-up—at Whole Foods Market
Amazon is leveraging its newest acquisition to drive sales during the upcoming holiday shopping season.
The online giant will set up Amazon Pop-Up stores in a handful of Whole Foods Market stores nationwide. The dedicated spaces will enable Whole Foods customers to try out Amazon devices and learn about Prime and its other services.
The pop-ups are in addition to the 100 Whole Foods locations that now carry Amazon devices, such as the new Amazon Echo, Echo Dot, Fire TV, Kindle e-readers and Fire tablets, among other gadgets, Whole Foods reported.
The first locations will open on Nov. 13, in Chicago, Illinois; and Rochester Hills, Michigan. Pop-ups will subsequently open in Davie, Florida; Pasadena, California; and in the new Union Station store in Denver. All locations will be staffed by Amazon employees.
This is not the first time that the online giant is leveraging its Whole Foods division as an additional Amazon sales channel. On its first day as the official owner of the natural foods grocer, a transaction worth $13.7 billion, Amazon positioned its Echo voice-assisted speaker as one of Whole Foods’ featured “Pick of The Season” discounted products. The deal slashed prices down to $99.99 for a full-size speaker, and $44.99 for the Echo Dot.
Meanwhile, Whole Foods lowered prices on a selection of its best-selling grocery staples across its stores, with the price cuts reportedly broader than the retailer previously announced. It is also adding Amazon Lockers to store locations.
Looking ahead, Amazon plans to further integrate the two brands. One developing plan is the integration of Prime within the Whole Foods network. Specifically, both companies are exploring how to “make Prime the Whole Foods customer rewards program,” Brian Olsavsky, senior VP, CFO said on Amazon’s third quarter investors’ call on Oct. 26. “We’ll have that coming out in the future.”
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