Two beauty giants join up to create new retail concept
A new format taps into consumers' growing demand for beauty products as well as express beauty services.
MAC Cosmetics and Bumble and bumble, which are both owned by Estée Lauder Cos., are opening the MAC & Bumble and bumble Makeup and Hair Studio at NorthPark Center in Dallas. The 2,200-sq.-ft. space will be part retail store and part express salon, offering make-up applications and hair blow-outs along with such add-on services as conditioning treatments and color glosses, according to Women's Wear Daily.
The space features four hair stations and two shampoo chairs on the left side and five MAC makeup stations on the right side. There is open selling on both sides so shoppers can shop the product assortments on their own, the report said.
"There’s no transitioning like ‘This is the Bumble half’ and ‘This is the MAC half.’
It’s a fully integrated retail and service concept,” Gustavo Andriani, MAC’s senior VP, general manager for North America, told Women's Wear Daily.
Click here for more.
MAC Cosmetics and Bumble and bumble, which are both owned by Estée Lauder Cos., are opening the MAC & Bumble and bumble Makeup and Hair Studio at NorthPark Center in Dallas. The 2,200-sq.-ft. space will be part retail store and part express salon, offering make-up applications and hair blow-outs along with such add-on services as conditioning treatments and color glosses, according to Women's Wear Daily.
The space features four hair stations and two shampoo chairs on the left side and five MAC makeup stations on the right side. There is open selling on both sides so shoppers can shop the product assortments on their own, the report said.
"There’s no transitioning like ‘This is the Bumble half’ and ‘This is the MAC half.’
It’s a fully integrated retail and service concept,” Gustavo Andriani, MAC’s senior VP, general manager for North America, told Women's Wear Daily.
Click here for more.