Two beauty giants join up to create new retail concept
A new format taps into consumers’ growing demand for beauty products as well as express beauty services.
MAC Cosmetics and Bumble and bumble, which are both owned by Estée Lauder Cos., are opening the MAC & Bumble and bumble Makeup and Hair Studio at NorthPark Center in Dallas. The 2,200-sq.-ft. space will be part retail store and part express salon, offering make-up applications and hair blow-outs along with such add-on services as conditioning treatments and color glosses, according to Women’s Wear Daily.
The space features four hair stations and two shampoo chairs on the left side and five MAC makeup stations on the right side. There is open selling on both sides so shoppers can shop the product assortments on their own, the report said.
“There’s no transitioning like ‘This is the Bumble half’ and ‘This is the MAC half.’
It’s a fully integrated retail and service concept,” Gustavo Andriani, MAC’s senior VP, general manager for North America, told Women’s Wear Daily.
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Midwest c-store operator in expansion mode
Regional convenience-store operator Yesway is looking to expand its footprint in a big way.
With an existing portfolio of over 70 locations, Yesway announced it has a robust acquisition pipeline and plans to acquire, improve and rebrand more than 500 convenience stores in selected regions of the United States during the next several years. It also announced it has acquired KAPS, a five-store chain in Kansas, and the New Deal Travel Center of Texas in New Deal, Texas. These six new locations will complement the company’s growing footprint in Kansas and its 35-store strong presence in West Texas respectively.
“As we continue to expand the Yesway brand, we look forward to becoming an essential member of the communities we serve, and to delivering “first name basis” customer service to everyone who visits our stores. Said Thomas Nicholas Trkla, chairman and CEO, Yesway, which is based in Des Moines, Iowa.
Duluth Trading Co. continues to expand
It’s been a busy two years for Duluth Trading Company.
The lifestyle brand of men’s and women’s casual clothing, workwear and accessories will open its 30th store, in Waukesha, Wisconsin, on Nov. 29. It will open its 31st location, in Wixom, Michigan, on Nov. 30.
“Waukesha and Wixom are our final two Duluth Trading stores opening in 2017, and we are very pleased to have them ready for our customers during the holiday season,” said Stephanie Pugliese, CEO of Duluth Trading.
Founded as a catalog operation, Duluth describes itself as a lifestyle brand for the modern, self-reliant American, offering high-quality, solution-based apparel for men and women who lead a hands-on lifestyle. Known for its quirky, fun advertisements and marketing, the company strives to offer customers an engaging and entertaining experience, online and in stores.
The company bills its retail locations as a “store like no other” and its products are backed by a “No Bull Guarantee.” It celebrates its store openings with professional lumberjack demonstrations that reflect the chain’s focus on rugged apparel. The shows include axe throwing and chainsaw carving.
Since filing its IPO in late 2015, Duluth has been growing its store portfolio, opening 22 stores since the beginning of 2016. It is currently building a new headquarters in Mount Horeb, Wis.