Tanger's center at National Harbor in D.C., this week's site of Chain Store Age's annual SPECS conference.
As head of the Creighton shirt manufacturing company Carolina in the middle of the 20th Century, Stanley K. Tanger was overcome by the excess stock generated by returns and factory overruns. So he opened five small outlet stores to turn waste into profit and, in 1981, opened the 50,000-sq.-ft. Burlington Manufacturers Outlet Center in North Carolina.
That first outlet store turned into a 36-store chain of centers and made the name “Tanger” synonymous with the word “outlet.” In 1993, Tanger became the first outlet developer to be listed on the New York Stock Exchange and opened up new avenues of revenues for scores of other brands and retailers.
This month, Tanger Outlets will celebrate its 40th anniversary with four-decade retrospectives of style at its centers and special deals for shoppers.
“As our industry has continued to evolve, we celebrate this anniversary with one notion we know remains constant: shoppers will always look for their favorite brands, at the best value in an inviting atmosphere,” said CEO Stephen Yalof.
Tanger’s new fashion director Ray Oliveira has created a series of video style shorts honoring classic closet essentials as well as discounts up to 25% on designer brands through August 29.
“In honor of this milestone anniversary, I am pleased to share legacy fashions, style tips and advice on scoring the latest looks at the best value,” Oliveira said.