TECHNOLOGY

A new video streaming network is launching—but not for traditional shows

BY Deena M. Amato-McCoy

Digital customers now have a new way to shop.

A new shoppable video streaming service, called Alecia, enables customers to watch original videos, browse content and buy products they see on their device’s screen. The subscription-free app is available to stream online, and via the Alecia app for mobile devices, tablets and smart TVs.

Based on an interactive technology platform, Alecia makes on-screen products instantly available for purchase to viewers as they continue watching. “Thousands of brands and products” are available, and can be purchased with the click of their smart TV remote or tap of the screen.

Here’s how it works: After downloading the app, users sign up and create a profile. They can watch videos and stream original shows, and shop right through their device’s screen. Purchased items are delivered to their front door.

Content is comprised of licensed TV shows and movies, as well as original content developed and produced exclusively for the network. During the day, videos range from cooking to fitness, parenting, and pets, among other topics. At night, content includes dramas, comedies, and thrillers, among other video. Users can purchase any featured items, according to the company.

Founder and CEO Alecia Vimala founded the company and created her first videos in 2016. She received her first round of funding in August 2017, and acquired additional funding in February. The platform launched in September.

“I want Alecia to be a network of the people with content built and created by them,” said Vimala. “This will become the new standard of reality television.”

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