TECHNOLOGY

Abercrombie continues global expansion with partners

BY Marianne Wilson

Abercrombie & Fitch Co. is entering a new market in the Middle East.

The teen retailer announced that, in partnership with Dubai-based Majid Al Futtaim, it will open the first Abercrombie & Fitch store in Saudi Arabia, at the Red Sea Mall in Jeddah. The store is part of the previously announced franchise agreement between Majid Al Futtaim Fashion and Abercrombie.

Including the launch in Saudi Arabia, Majid Al Futtaim has partnered with the U.S. retailer on a total of six Abercrombie & Fitch and three abercrombie kids stores in the Middle East in a mix of franchise and joint venture arrangements. The franchise agreement will see the brands eventually expanding into Oman and Bahrain.

“We are looking forward to bringing our unique Abercrombie & Fitch store-based brand experience to our customers in Saudi Arabia, and complementing our existing omnichannel capabilities, supporting our goal of providing our customers with the ability to engage with our brands, whenever, wherever and however they choose to do so,” said Fran Horowitz, CEO of Abercrombie & Fitch Co. “We are proud to have Majid Al Futtaim as a partner to drive and support our continued expansion throughout the region.”

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