TECHNOLOGY

Advance Auto soups up rewards offering

BY Dan Berthiaume

Advance Auto Parts is putting its Speed Perks program into high gear.

The specialty aftermarket auto parts retailer is enabling customers to sign up for its Speed Perks rewards program in-store, online, and via mobile text. Upon registering, members can start earning $5 worth of “Perks Bucks” rewards points after spending $40 online or at any Advance Auto Parts and company-owned Carquest store in the U.S. and Puerto Rico. Customers can purchase any item sold online or in-store with Perks Bucks.

Speed Perks offers three different membership levels – Club, VIP, and Elite – each based on total spend during the calendar year. Customers who spend up to $200 in a calendar year will earn rewards at the Club level, including 10 points for every $1 spent. Customers who spend between $200 and $500 in a calendar year will earn rewards at the VIP level, including earning 11 points for every $1 spent. Customers spending $500 or more in a calendar year will earn rewards at the Elite level, including earning 12.5 points for every $1 spent.

“We’re excited to launch our new Speed Perks program and reward our loyal customers faster than ever before,” said Tom Greco, president and CEO, Advance Auto Parts. “At Advance, we put our customers at the center of everything we do, and we listened to them about how we could improve our already successful Speed Perks rewards program. As a result, our new program enhances the customer experience and provides many new benefits our customers told us they wanted.”

All Speed Perks members earn bonus points on purchases of popular products and receive seasonal promotions. VIP and Elite members’ points never expire and they receive bonus points for referrals. Elite members also have access to exclusive events, experiences and product samples and receive priority customer call support.

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