Albertsons
TECHNOLOGY

Albertsons acts to open online experience to all

BY Dan Berthiaume

Consumers with disabilities may soon find it easier to shop on websites and mobile apps associated with grocery conglomerate Albertsons Companies.

Albertsons Cos. is launching an initiative to make its online grocery shopping websites and mobile applications more accessible and usable for shoppers with disabilities. The initiative follows a structured negotiation settlement between Albertsons Cos. and several visually impaired customers of the company’s store brands, including Safeway.

The company said it will strive to “substantially conform” to the Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA as its accessibility standard. WCAG is developed by a working group of the World Wide Web Consortium, an international Internet standards body, and aims to make websites and apps more accessible to disabled users.

In an official statement, Albertsons Co. said it has made “significant enhancements to its online shopping websites and mobile applications to improve accessibility.”

“Ensuring a great shopping experience for all customers is one of our highest priorities, which includes ongoing web and mobile app accessibility enhancements to provide access to customers of all abilities,” said Ramiya Iyer, group VP, IT, Albertsons Cos.

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