"Alexa, build me a home…”

9/25/2018
Amazon’s newest investment is not only the company’s first foray into the prefab construction segment, it could also give it a stronger foothold in the smart home category.

On Tuesday, the online giant said its Alexa Fund is investing in the homebuilding start-up Plant Prefab, a Rialto, California-based company that uses smart technology, and sustainable construction processes and materials to build prefabricated custom single- and multifamily houses, according to CNBC.

The start-up, which is focused on using automation to build homes faster and bring down costs, is Amazon’s first investment in the prefab marketplace. However, it also segues into Amazon’s growing foothold in the smart home category.

Less than a week ago, Amazon announced its plan to launch more than a dozen Alexa-powered smart home devices, including a microwave oven and an amplifier that can be controlled by the Alexa voice assistant. Earlier this year, Amazon acquired the smart doorbell maker Ring, and home robot is also reportedly in the works, according to CNBC.

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