TECHNOLOGY

Amazon continues to expand Prime perks at Whole Foods Market

BY Deena M. Amato-McCoy

Prime discounts are coming to even more Whole Foods Market stores.

Starting this week, Amazon is expanding its Prime discounts program to Whole Foods stores in 10 additional states, including Arizona, Georgia, Hawaii, Oregon, North Carolina and Washington. The move means the discounts, which include an extra 10% off sale items, will be available in half of Whole Foods’ store network.

This is Amazon’s second wave of stores to add Prime perks. In May, the online giant expanded its Prime member savings program to 121 Whole Foods stores across 12 states, as well as across all Whole Foods Market 365 stores nationwide. The new stores also mark the beginning of Amazon’s nationwide rollout of Prime across all Whole Foods stores.

“We’re excited that Prime savings will be available at nearly half of our Whole Foods Market stores this week,” said A.C. Gallo, president and COO at Whole Foods Market. “Based on the positive customer feedback and successes we’ve seen over the past month, we’re accelerating our timeline to expand these savings to all of our U.S. stores.”

Prime member savings also apply to groceries delivered from Whole Foods Market stores via Prime Now. Both Prime member savings and Prime Now grocery delivery are available in Atlanta, Austin, Dallas, Denver, Los Angeles, Sacramento, San Diego and San Francisco. Prime Now offers free two-hour delivery on orders over $35. Delivery from Whole Foods Market is currently available in 10 cities and will continue expanding throughout 2018.

The Prime discounts come at a price, however. Amazon raised the price of its annual Prime membership to $119 from $99 in April. New members started paying the new rate in May, renewals kick in starting on June 16. This was the company’s first annual price increase since March 2014. The price was originally $79 before it jumped to $99.

To see all stores that offer Prime discounts, click here.

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